1600 PRESIDENT GEORGE BUSH HWY, ROWLETT (DALLAS CO), TX
$36,864,620
2025 Appraised Value
↓ 7.1% from prior year
📍 This parcel is part of the REVEAL ON THE LAKE community — scraped data shown is for the full community.
The property is fairly valued as a stabilized trophy asset but carries material operational and market positioning risks that warrant careful due diligence before acquisition. Appraisal contraction of 7.1% YoY to $36.9M ($201.5K/unit) and a sub-market cap rate of 3.99% (vs. 6.02% submarket) reflect Class A positioning supported by 2018 vintage, recent unit renovations, and zero competitive supply pipeline—yet NOI per unit of $8.0K lags submarket benchmarks, suggesting either below-market rents or embedded occupancy risk in the aggressive 0.5% vacancy assumption. Tenant demand is bifurcated: the immediate 1-mile radius is affluent (63.3% HHI $100K+) with low renter concentration (15.4%), while the operationally relevant 3-mile ring shows stronger middle-income rental demand (32.9% renter occupancy), but Walk Score of 2 and zero transit access create structural tenant quality drag relative to inner-ring Dallas alternatives at comparable rent levels. Google review trajectory is artificially inflated by leasing staff halo effect, masking 58 one-star reviews flagging systematic maintenance failures (mold remediation, management responsiveness), and critical data gaps on unit mix (only 1 of 183 units recorded) prevent full rent roll validation.
Watch-list positioning: Pass on acquisition until operator provides complete rent roll, trailing 12-month NOI reconciliation, and third-party environmental/maintenance audit to validate asset condition claims and stress-test occupancy assumptions.
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Class A asset with complete, consistent modernization. Reveal on the Lake presents 2018 construction with comprehensive unit renoveries clustered in the 2020-2023 window—white quartz countertops, modern slab cabinetry (predominantly light gray/white), stainless steel mid-range appliances, and vinyl plank flooring across all sampled units indicate systematic, not piecemeal, renovation. Exterior finishes (contemporary cladding, large glazing) and amenities (resort-style pool, lakefront fitness center with water views) support premium positioning. The 74-photo dataset shows 50 "excellent" and 12 "good" condition ratings with only 2 "poor" marks, zero evidence of deferred maintenance or unit variance—this is a stabilized, recently refreshed property with limited value-add potential through standard unit renovations.
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Location mismatch creates downside risk. Walk Score of 2 and zero transit access position this 183-unit asset as car-dependent suburban, yet $1,348 average rent approximates Dallas secondary market rates rather than reflecting true location discount. Rowlett's isolation from employment centers and lack of walkable amenities (grocery, dining, fitness clusters) will constrain tenant quality and turnover. At this rent point, the property competes with better-located, transit-accessible alternatives in Uptown, Plano, or inner-ring suburbs—a structural disadvantage absent meaningful amenity density or employer proximity data to offset.
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Construction Pipeline: Minimal Competitive Threat
Zero units in the development pipeline (0.0% of existing inventory) and no active construction projects within competitive range eliminate near-term supply pressure on this 183-unit asset. The absence of permit activity in the submarket further reduces risk of unexpected delivery timing disrupting occupancy or rent trajectory over the next 2–3 years. This supply-constrained environment supports pricing power, particularly valuable if broader market softening forces competitors with pipeline exposure to concede.
No multifamily construction permits found within 3 miles
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Reveal on the Lake trades at a significant cap rate discount to submarket (3.99% vs. 6.02%), signaling a stabilized, trophy-quality asset rather than a value-add opportunity. NOI per unit of $8.0K sits below the submarket benchmark of $10.1K ($168.3K × 6.02%), reflecting either below-market rents or operational inefficiency despite a healthy 50.0% opex ratio. The 2018 vintage and brick construction support the premium pricing, but the 0.5% vacancy assumption appears optimistic for Dallas Class A—typical stabilized comps run 5-7% vacancy—suggesting embedded rent growth or occupancy risk. At $36.9M appraised value against an implied purchase price of $36.9M (using the 3.99% cap on NOI), this property is fairly valued for a near-stabilized hold, but buyers should stress-test the aggressive occupancy assumption and validate whether rent premiums justify the sub-market cap rate.
Estimated from loan records, rental listings, and appraisal data using industry-standard assumptions.
Computed from nearby properties within 3 miles of similar vintage
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Reveal on the Lake is a 183-unit, four-story mid-rise built in 2018 with wood-frame construction and brick exterior, located in Rowlett at the Dallas County periphery. The 170.7K SF property achieves an exceptional net leasable area of 182.6K SF, indicating efficient unit density with minimal common area drag. Rated EXCELLENT across quality and condition metrics with a 4.3 Google rating, the asset carries the finishes and systems typical of mid-2010s multifamily development. The walk score of 2 reflects suburban positioning with limited pedestrian infrastructure, constraining non-automotive accessibility.
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REVEAL ON THE LAKE is severely underpriced relative to market and appears to be a distressed or specialty asset. The property advertises only 1-bedroom units at $1.348M, but submarket benchmarks show 1-bedrooms at $1.483M—a 9.1% discount—while 2-bedrooms trade at $1.889M. With just one active listing across 183 units and no concessions data, the property either has minimal turnover, operates under atypical lease structures, or the listing data is incomplete/outdated. The submarket is growing at 11.8% annually, but without historical snapshots for this asset, velocity and tenure trends cannot be assessed.
Estimated from listed vacancies vs total units
| Unit | Beds | Baths | Sqft | Rent | Status | Listed | Days |
|---|---|---|---|---|---|---|---|
| 1BR | 1 | 719 | $1,348 | Active | Apr 12 | 725 | |
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Apr $1,348
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Affordability and demand mismatch in affluent micromarket. At $1.348K/month rent against a 1-mile median HHI of $133.6K, the property commands a 21.9% affordability ratio—healthy and sustainable. However, the 1-mile radius skews heavily affluent (63.3% earn $100K+), while renter concentration sits at only 15.4%, signaling limited rental demand within the immediate walkable core; renters here are likely lifestyle choosers, not necessity-driven. The 3-mile ring shows sharper demand fundamentals: 32.9% renter occupancy, $95.9K median HHI, and a broader income distribution (44.1% in $50K–$100K bands), suggesting the property captures demand from middle-income renters priced out of the 1-mile luxury enclave. Population scale widens significantly at 3-mile (60.6K households) versus 5-mile (58.9K), indicating suburban clustering rather than sprawl, which supports retention risk if competitive supply enters the trade area.
Source: US Census ACS 5-Year Estimates (2023) · 1 tracts (1mi)
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Unit Mix Data Interpretation: REVEAL ON THE LAKE
This property exhibits severe data integrity issues that preclude meaningful analysis. With 183 total units but only 1 unit recorded across all bedroom types, the dataset is incomplete or corrupted—183 units cannot be represented by a single one-bedroom at $1.3K. The reported mix of 99.5% unaccounted units makes market comparison and demographic alignment assessment impossible. Before proceeding with investment diligence, verify the complete unit inventory breakdown and rent roll directly with the operator or broker.
Estimated from 1 listed units (0.5% of 183 total)
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Appraisal Analysis: REVEAL ON THE LAKE
The property experienced a 7.1% year-over-year decline to $36.9M, translating to $201.5K per unit—a red flag for a 2018 vintage asset in a stabilized market. Land represents only 5.0% of total value ($1.8M), with improvements at $191.5K per unit, indicating minimal redevelopment upside and heavy dependence on operational performance. The sharp contraction suggests either rising cap rates in the Dallas market, occupancy/operational deterioration, or both, requiring deeper investigation into comparable sales and trailing NOI trends.
| Year | Total Value | Change |
|---|---|---|
| 2025 | $36,864,620 | -7.1% |
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Rating trajectory masks underlying operational risk. The 4.6-point jump in the last 6 months (4.3 to 4.9) is driven almost entirely by leasing staff performance—particularly "Crystal," "Lacy," and "Ariana"—rather than property fundamentals, creating a misleading halo effect. However, the 58 one-star reviews (14.1% of all ratings) cluster around maintenance failures and management responsiveness: a resident terminated their lease after reporting mold that was painted over rather than remediated, signaling systemic neglect of critical issues. The recent 5-star saturation (80.3% of reviews in last 6 months) likely reflects selection bias from new leasing activity rather than improved operations, making the rating trend unreliable for condition assessment and raising red flags on preventative maintenance discipline.
415 reviews total
Crystal is amazing very professional! Loved the apartments
Owner response
Thank you for your 5-star review, Clarissa. Crystal is doing fantastic work serving all who call this community home, and we love seeing your recognition of her efforts. We hope to have you here for a long time to come.
Crystal is the best! So nice and always so helpful!! Also the apartments are great.
Owner response
Thanks for taking a moment to shout out Crystal for her friendly and attentive service. We could not be more pleased to have earned your high regard for our team and the "great" homes we have to offer.
Great views
Owner response
Hi Celeste, thanks for highlighting our "great" views! Our team is so glad to know that you feel so positively toward this wonderful community and what we have to offer.
I resided at Reveal on the Lake for 17 months. I absolutely loved my time there. The office staff was amazing, always working diligently to resolve any issues that came up. Lacy Watts was my contact at Reveal, she took great care of me. Lacy always had the answers I needed making the process comfortable and easy. I will miss living here. It’s quiet and peaceful, neighbors were great. Property is beautiful. I have to recognize the maintenance team. These guys are the best at their profession. The team was available to resolve every problem within 24hrs. If you’re looking for a home on the lake, Reveal On The Lake, Rowlett is where you want to be. Give Lacy Watts a call, she will get take care of you.
Owner response
Christopher, thank you for sharing what a great experience you have had in our community! Lacy and the rest of our team do fantastic work welcoming and serving all our residents in a timely and effective manner. Reviews like yours are very gratifying to receive.
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