1600 PRESIDENT GEORGE BUSH HWY, ROWLETT (DALLAS CO), TX
$55,397,650
2025 Appraised Value
↓ 7.1% from prior year
🏘️ Community includes 2 DCAD parcels (458 total units)
Reveal on the Lake presents a structurally challenged acquisition despite Class A finishes and zero supply competition. The property's $55.4M valuation (7.1% YoY decline, 5.49% cap rate) reflects stabilized positioning, but demographic misalignment is the core risk: only 15.4% of the affluent 1-mile radius actually rents, forcing dependence on middle-market tenants 3–5 miles out who face underqualified rent-to-income ratios. Operationally sound (50.0% opex, $11.05K NOI/unit at 1.8% vacancy), the asset is nonetheless underperforming comps on 2-bed pricing (+20.5% premium without occupancy lift) and matching aggressive concessions despite 11.78% submarket YoY growth—signaling pricing misalignment rather than market strength capture. The car-dependent location (Walk Score 2, Transit Score 0) in Rowlett compounds leasing friction; while zero-unit development pipeline eliminates supply pressure, the fundamental tenant-to-demand geography mismatch limits upside potential.
Recommendation: Watch-list. Quality asset, but pass at current pricing until either demographic repositioning or NOI acceleration validates the 53 bps cap rate compression premium.
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Nestled on the shores of Lake Ray Hubbard
Reveal on the Lake offers residents a range of thoughtfully designed one-, two-, three-, and four-bedroom floor plans. Luxury apartments and townhomes feature light, contemporary designs with custom details that reflect casual sophistication, while exclusive amenities provide the comfort and pampering of a five-star resort. Gourmet kitchens boast stainless-steel appliances, under-cabinet lighting, and large walk-in pantries. Chic bathrooms feature quartz countertops, and generous closets provide ample storage. Airy living spaces, smart-home technology, extensive crown molding, and eco-friendly thermostats combine to create apartments and townhomes near Dallas.
Class A Waterfront Asset with Consistent Premium Finishes
REVEAL ON THE LAKE is a 2018 construction delivering uniform premium interiors across its 275 units—31 of 32 photos rated excellent condition. Kitchens feature modern slab cabinetry (white/greige), quartz countertops, stainless steel appliances, and subway tile backsplashes; selective renovations (2020-2023) refreshed units with pendant lighting and waterfall islands, though core finishes appear original-build quality. Exterior architecture is contemporary lakefront mid-/high-rise podium with floor-to-ceiling glazing and clean lines; resort-class amenities (pools with LED features, modern pergolas, landscaping) support positioning.
Limited value-add opportunity given recent construction, consistent finishes across portfolio, and minimal deferred maintenance visible. Upside derives from amenity monetization and lakefront positioning rather than unit-level renovation plays.
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Location severely constrains value realization. The property's car-dependent profile (Walk Score 2, Transit Score 0) in Rowlett conflicts with $1.9M monthly rent expectations—this positioning demands either suburban workforce tenants with reliable vehicle access or meaningful rent compression. Zero transit connectivity and minimal bike infrastructure (Score 19) eliminate appeal to transit-dependent demographics and limit tenant stickiness during economic downturns. Unless the property sits adjacent to major employment nodes (I-30 corridor, Lake Pointe office park proximity) that justify the rent, this location profile suggests operational risk and potential yield drag relative to core Dallas submarkets with multi-modal access.
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Construction Pipeline & Supply Risk: Minimal
Zero units in the development pipeline (0.0% of 275-unit inventory) with no permitted projects in the immediate vicinity creates a favorable supply environment for rent growth. The absence of competitive new deliveries eliminates near-term occupancy pressure and supports pricing power through the current cycle. This limited pipeline visibility should be validated against broader submarket trends, but signals low structural headwinds from new supply.
No multifamily construction permits found within 3 miles
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Reveal on the Lake trades at a 5.49% implied cap rate—53 bps tighter than the 6.02% Dallas submarket average—reflecting stabilized, Class A positioning despite modest 1.8% vacancy. NOI per unit of $11.05K sits 6.4% above the submarket average ($10.4K implied), suggesting operational efficiency or pricing power offsetting the cap rate compression. The 50.0% opex ratio is healthy for a 2018 asset, though $5.04K taxes per unit consume 45.5% of NOI—a structural drag on returns relative to newer trophy stock. The $55.4M appraised value implies a $201.4K price per unit, a 19.6% premium over submarket comparables, indicating the market is pricing stability and asset quality rather than value-add upside.
Estimated from loan records, rental listings, and appraisal data using industry-standard assumptions.
Computed from nearby properties within 3 miles of similar vintage
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Reveal on the Lake is a 275-unit, four-story mid-rise built in 2018 in Rowlett with brick exterior and wood-frame construction totaling 260.8K SF of gross building area. The property offers one- to four-bedroom floor plans finished to excellent quality with gourmet kitchens (stainless-steel appliances, walk-in pantries) and quartz bathroom countertops, positioning it as upper-midmarket. Lakefront location on Lake Ray Hubbard provides amenity value, though walk score of 2 reflects suburban car dependency typical of the Dallas exurbs. Parking configuration and utility inclusion details are not specified in available data.
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REVEAL ON THE LAKE — Rental Performance Analysis
The property is underperforming market benchmarks across all unit types, with 2-bedrooms trading at $2,277.50 versus a submarket comp of $1,889 (+20.5%), while 1-bedrooms lag at $1,607 versus $1,483 (+8.3%)—suggesting the 2-bed premium may not be sustainable. With only 5 of 275 units (1.8%) in active listings and 4 weeks free rent in place, the property appears well-occupied but is matching aggressive concession levels seen in recent lease events (Feb–Mar 2026), indicating no tightening momentum despite the submarket's 11.78% YoY growth. The absence of prior snapshot data prevents trend analysis, but current rent per SF of $1.92 and minimal availability suggest the property is not capturing market momentum—either pricing is misaligned or unit quality/amenities lag comparables.
Estimated from listed vacancies vs total units
Min/avg/max asking rents from property website
| Unit | Beds | Baths | Sqft | Rent | Status | Listed | Days |
|---|---|---|---|---|---|---|---|
| 2BR | 2 | 1,315 | $2,361 | Active | Mar 25 | — | |
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Mar $2,361
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| 2BR | 2 | 1,315 | $2,194 | Active | Mar 25 | — | |
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Mar $2,194
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| 1BR | 1 | 819 | $1,633 | Active | Mar 25 | — | |
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Mar $1,633
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| 1BR | 1 | 819 | $1,628 | Active | Mar 25 | — | |
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Mar $1,628
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| 1BR | 1 | 819 | $1,561 | Active | Mar 25 | — | |
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Mar $1,561
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Affluent urban core with weak local renter concentration presents leasing risk. The 1-mile radius is heavily skewed toward high earners (63.3% earn $100K+), supporting the $1.875K rent at a 21.9% affordability ratio, but only 15.4% of that micromarket rents—meaning most surrounding wealth is homeowner-occupied. Renter concentration strengthens significantly at 3 miles (32.9%) and 5 miles (30.6%), but median household income drops to $95.9K and $94.9K respectively, compressing the income distribution toward middle-market ($50K–$100K band rises to 46.7% at 5 miles). The property is geographically isolated from its natural demand pool: affluent owner-occupants nearby cannot fill 275 units, forcing lease-up dependence on lower-income renters in outer rings who are underqualified on rent-to-income basis. This misalignment suggests either pricing power headwinds or significant commute burden on target renters.
Source: US Census ACS 5-Year Estimates (2023) · 1 tracts (1mi)
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Appraisal Analysis: Reveal on the Lake
The property has contracted 7.1% year-over-year to $55.4M ($201.1K/unit), signaling market repricing in a high-rate environment—a meaningful pullback for a stabilized 2018 asset. The improvement-to-land ratio of 94.9% to 5.1% indicates minimal redevelopment optionality; value is locked in the building, not the ground. With only one appraisal data point, trajectory is unclear, but the sharp YoY decline warrants scrutiny on NOI trends and comparable sales comps to determine if this reflects broader market compression or property-specific underperformance.
| Year | Total Value | Change |
|---|---|---|
| 2025 | $55,397,650 | -7.1% |
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