VILLAGE OF ROWLETT

3910 MAIN ST, ROWLETT (DALLAS CO), TX, 75088

APARTMENT (BRICK EXTERIOR) Garden 249 units Built 2016 3 stories 🚶 58 Somewhat Walkable 🚌 42 Some Transit 🚲 44 Somewhat Bikeable

$47,583,440

2025 Appraised Value

↑ 2.0% from prior year

Village of Rowlett – Executive Summary

The property is operationally sound but strategically trapped in a suburban affordability bind with limited value-add upside. Village of Rowlett trades at a 6.59% cap rate on $9.7K NOI per unit—10–15% below Dallas comps—despite a 45.0% opex ratio and 4.8% vacancy, suggesting the market is already pricing operational maturity into the asset. However, the 15% rent discount to submarket benchmarks paired with aggressive 6-week move-in concessions and 4.8% active listings indicate the property is losing occupancy share to newer supply despite a favorable zero-unit construction pipeline; management is defending occupancy rather than pushing rate growth. Demographically, the property occupies an affluent suburban ring (45.6% of 1-mile income >$100K) with car-dependent positioning (Walk Score 58), competing on price rather than lifestyle—a risky value proposition at current market-clearing rent levels. The $10.6M gap between appraised value ($47.6M) and estimated sale price ($36.6M) combined with comprehensive 2018–2022 renovations (85% units in upgraded/premium condition) suggests prior ownership has already harvested most value-add margin, leaving minimal cushion for acquisition at full valuation. Pass or watch-list only—this is a stabilized hold for the current owner, not a PE repositioning opportunity.

AI overview · Updated 1 day ago
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Your Best Move Yet — Take 6 Weeks Free On Select Units!

Live the lifestyle you've always dreamed of at Village of Rowlett. Our studio, one-, and two-bedroom apartments in Rowlett, TX, provide exciting nightlife, outdoor excursions, and a tranquil atmosphere. Enjoy our spacious floor plans equipped with wood-style flooring, a modern kitchen with granite countertops, spacious walk-in closets, and more! Enjoy the best of both worlds with the fun of the city minutes away from your new home. Our Rowlett, TX apartments are located in the suburbs, only a short drive away from the excitement of Dallas. Residents can enjoy having easy access to great shopping opportunities, popular dining, and more.

Village of Rowlett presents as a Class B+ asset with minimal value-add opportunity. Built in 2016 with 85% of units photographed in upgraded or premium condition, the property shows consistent finishes across the portfolio: quartz/granite countertops, stainless steel appliances, modern slab/shaker cabinetry, and vinyl plank flooring dominate the 2018–2022 renovation timeline. Exterior condition is excellent with contemporary mid-rise/podium architecture and fresh landscaping, while amenities (resort pool, modern fitness center, clubhouse with stone fireplace) align with current market expectations. The 37 "excellent" condition ratings versus 4 "good" suggest deferred maintenance is negligible; the primary risk is that prior ownership already captured most value-add upside, leaving limited margin-of-safety for acquisition at market pricing.

AI analysis · Updated 2 months ago

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AI Analysis

Location Profile Misalignment: Walk Score 58 and Transit Score 42 indicate car-dependent suburban positioning, yet $1.54K average rent suggests aspirational urban positioning. Rowlett's modest amenity density and distance to Dallas employment centers (12+ miles) mean tenant demand depends heavily on affordability and family-oriented amenities rather than walkability or transit access. The rent level underperforms comparable car-dependent suburban product in DFW and leaves limited upside unless occupancy rates or operational efficiency significantly outpace market. This asset competes on price, not lifestyle convenience.

AI analysis · Updated 2 months ago
Distance Name Category
📍 15.9 miles from Downtown Dallas
Map Notes

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No meaningful construction pipeline in the immediate submarket—0.0% of the property's 249-unit inventory. With zero permitted projects and improving submarket vacancy trends, new supply poses minimal near-term risk to occupancy or rate growth. This lack of competitive deliveries provides favorable conditions for operational upside, though the analyst should verify pipeline data freshness and confirm whether "nearby" is defined narrowly enough to capture relevant competition.

AI analysis · Updated 2 days ago
🏗️ 0 permits within 3 mi
0% pipeline

No multifamily construction permits found within 3 miles

Nearby Construction Notes

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Debt Notes

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Financial Estimates

Village of Rowlett trades at a 6.59% cap rate despite a 45.0% opex ratio and $9.7K NOI per unit—roughly 10–15% below Dallas Class A/B comps—suggesting the market is pricing in near-term operational upside rather than stabilized yield. The $10.6M gap between appraised value ($47.6M) and estimated sale price ($36.6M) signals either appraisal inflation or the analyst is modeling a meaningful value-add thesis, though a 2.12x DSCR and 4.8% vacancy indicate the asset is performing respectably today. At $147K per unit versus the $159K submarket benchmark, the property trades 7.6% below comps on a unit basis, consistent with the cap rate premium. The operational profile (modest expense ratio, strong debt service coverage) supports a hold or moderate repositioning strategy rather than distressed acquisition.

AI analysis · Updated 2 months ago

Estimated from loan records, rental listings, and appraisal data using industry-standard assumptions.

Sale & Valuation

Est. Sale Price
$36,603,735
Sale $/Unit
$147,002
Value YoY
+2.0%
Implied Cap Rate
5.07%
Est. Cap Rate
6.59%

Operating Income

Gross Potential Rent
$4,609,986/yr
Est. Vacancy
4.8%
Submarket Vac.
1.9%
Eff. Gross Income
$4,388,707/yr
OpEx Ratio
45%
Est. NOI
$2,413,789/yr
NOI/Unit
$9,694/yr

Debt & Taxes

Taxes/Unit
$4,777/yr
Est. DSCR
2.12

Based on most recent loan: $30,381,100 (Feb 2016, hud_fha) @ 3.75%

Submarket Benchmarks

📊

Computed from nearby properties within 3 miles of similar vintage

Submarket Cap Rate
Price/Unit Benchmark
$159,123
Property: $147,002 (↓8%)
Rent/SF
$2.04/sf
Financial Estimates Notes

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Property Summary

Village of Rowlett is a 249-unit, 2016-built garden-style apartment community in suburban Dallas (Rowlett, Dallas County) with wood-frame construction across three stories and detached garage parking. Unit finishes are oriented toward the upper-mid market with granite countertops, stainless steel appliances, wood-style flooring, and washer/dryer in-unit; the property also offers two-story townhome and live/work floor plans alongside traditional apartments. Pet policy allows two animals per unit at $350 nonrefundable each plus $25/month per pet; no utilities are included in rent. The property's walk score of 58 reflects car-dependent suburban positioning, though amenities include a resident clubhouse and covered outdoor spaces.

AI analysis · Updated 2 months ago

Property Details

Account #
448144000A3R4AR00
Market
Dallas County, TX
Building Class
APARTMENT (BRICK EXTERIOR)
Building Style
Garden
Construction
D-WOOD FRAME
Quality
EXCELLENT
Condition
EXCELLENT
Stories
3
Gross Building Area
296,232 SF
Net Leasable Area
217,515 SF
Neighborhood
UNASSIGNED
Last Sale
July 01, 2021
Place ID
ChIJCcNuZByoToYRtLizXu-UgQM
Enriched
3 months ago

Owner Information

Owner
BSP ROWLETT LLC
Mailing Address
NEWPORT BEACH, CALIFORNIA 926602958
Property Notes

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Rental Performance

Village of Rowlett is underperforming market rents across all unit types while carrying aggressive concessions. Two-bedrooms trade at $1,812 versus a $2,145 market benchmark (−15.5%), one-bedrooms at $1,362 versus $1,561 (−12.8%), and studios at $1,281 versus $1,489 (−13.9%). The 6-week free concession and 12 active listings (4.8% of units) signal soft demand despite the submarket's 24.1% growth trajectory—this property is losing share to newer supply. Widening concessions paired with below-market asking rents suggests management is prioritizing occupancy over rate growth, a defensive posture inconsistent with submarket fundamentals.

AI analysis · Updated 1 day ago
Submarket Rent Growth
+24.11% trailing 12mo
📊 Nearby properties
Vacancy Trend
Improving
📊 RentCast zip-level data
Submarket Rent/SF
$2.04/sf
📊 Nearby properties

Rent Trends

Estimated Occupancy

Estimated from listed vacancies vs total units

Asking Rent Range

Min/avg/max asking rents from property website

Concession Trend (Weeks Free)

Available Units Over Time

Latest Scrape (Mar 24, 2026)

Rent Range
$1,277 – $2,095
Avg: $1,543
Available
32 units
Concessions
Up to 6 weeks free

Fees

Application: Admin: Pet Deposit: 350 Pet Rent Monthly: 25

Concession Details

  • 6 Weeks Free On Select Units
🏠 12 active listings | Studio avg $1,281 (mkt $1,489 ↓14% ) | 1BR avg $1,362 (mkt $1,561 ↓13% ) | 2BR avg $1,812 (mkt $2,145 ↓16% ) | Trend: No data
Unit Beds Baths Sqft Rent Status Listed Days
2BR 2 1,250 $2,095 Active Mar 24
Mar $2,095
2BR 2 1,143 $1,915 Active Mar 24
Mar $1,915
2BR 2 1,177 $1,772 Active Mar 24
Mar $1,772
2BR 2 1,183 $1,727 Active Mar 24
Mar $1,727
2BR 2 1,010 $1,552 Active Mar 24
Mar $1,552
1BR 1 768 $1,524 Active Mar 24
Mar $1,524
1BR 1 633 $1,421 Active Mar 24
Mar $1,421
1BR 1 691 $1,345 Active Mar 24
Mar $1,345
1BR 1 709 $1,320 Active Mar 24
Mar $1,320
1BR 1 691 $1,285 Active Mar 24
Mar $1,285
Studio 1 633 $1,281 Active Mar 24
Mar $1,281
1BR 1 768 $1,277 Active Mar 24
Mar $1,277
E1 Studio 1 623 Inactive Mar 24
E3 Studio 1 645 Inactive Mar 24
E4 Studio 1 697 Inactive Mar 24
A2 1BR 1 691 Inactive Mar 24
A3.1 1BR 1 710 Inactive Mar 24
LW2 2BR 2 1,010 Inactive Mar 24
B1 2BR 2 999 Inactive Mar 24
B1.1 2BR 2 1,010 Inactive Mar 24
Rental Notes

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Demographics

Affordability strain in an affluent but renter-light submarket. The $1.54K monthly rent consumes 20.0% of the 1-mile median household income ($89.9K), which is healthy, but the immediate trade area skews heavily owner-occupied (42.1% renter), limiting demand density. Income distribution is top-heavy—45.6% of 1-mile households earn $100K+—signaling this is an affluent suburban ring, not workforce housing, yet only 25.4% renter concentration at 3 miles suggests renters here are price-constrained secondaries choosing to rent despite ability to buy. Population scale at 5 miles (226.6K households) provides demand breadth, but the property is isolated in the ownership core; rent levels align with area income but compete against ownership optionality rather than deep rental preference.

AI analysis · Updated 2 months ago

1-Mile Radius

Population
3,626
Households
1,464
Avg Household Size
2.47
Median HH Income
$89,961
Median Home Value
$297,100
Median Rent
$1,500
% Renter Occupied
42.1%
Affordability
20.0% (rent/income)
Income Distribution
<$25k $150k+

3-Mile Radius

Population
80,233
Households
27,309
Avg Household Size
2.99
Median HH Income
$98,651
Median Home Value
$303,156
Median Rent
$1,745
% Renter Occupied
25.4%
Affordability
21.2% (rent/income)
Income Distribution
<$25k $150k+

5-Mile Radius

Population
226,624
Households
75,759
Avg Household Size
3.05
Median HH Income
$90,960
Median Home Value
$284,595
Median Rent
$1,690
% Renter Occupied
30.2%
Affordability
22.3% (rent/income)
Income Distribution
<$25k $150k+

Source: US Census ACS 5-Year Estimates (2023) · 1 tracts (1mi)

Demographics Notes

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Unit Mix Notes

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Amenities

Pet Policy

Limit 2 indoor pets per apartment. No exotic animals. Non-refundable pet fee of $350 for the first animal. $350 for each additional animal. Monthly rent $25 per pet.

Amenities Notes

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Appraisal History

Appraisal Analysis – Village of Rowlett

The property appreciated 2.0% YoY to $47.6M ($191.1K/unit), reflecting modest market momentum in a relatively new asset (2016). Land represents only 1.7% of total value ($785.2K), indicating minimal redevelopment optionality—the improvements are the full story here. Single-year data limits trend visibility, but the valuation appears rational for a stabilized, Class A product; without comparable sales or prior appraisals, downside/upside scenarios remain undefined.

AI analysis · Updated 2 months ago
Year Total Value Change
2025 $47,583,440 +2.0%
Appraisal Notes

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Reviews Notes

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Data Sources

Apify Google Places (Scraper)
Last updated: Feb 26, 2026 9 fields
Sources Notes

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