3910 MAIN ST, ROWLETT (DALLAS CO), TX, 75088
$47,583,440
2025 Appraised Value
↑ 2.0% from prior year
The property is operationally sound but strategically trapped in a suburban affordability bind with limited value-add upside. Village of Rowlett trades at a 6.59% cap rate on $9.7K NOI per unit—10–15% below Dallas comps—despite a 45.0% opex ratio and 4.8% vacancy, suggesting the market is already pricing operational maturity into the asset. However, the 15% rent discount to submarket benchmarks paired with aggressive 6-week move-in concessions and 4.8% active listings indicate the property is losing occupancy share to newer supply despite a favorable zero-unit construction pipeline; management is defending occupancy rather than pushing rate growth. Demographically, the property occupies an affluent suburban ring (45.6% of 1-mile income >$100K) with car-dependent positioning (Walk Score 58), competing on price rather than lifestyle—a risky value proposition at current market-clearing rent levels. The $10.6M gap between appraised value ($47.6M) and estimated sale price ($36.6M) combined with comprehensive 2018–2022 renovations (85% units in upgraded/premium condition) suggests prior ownership has already harvested most value-add margin, leaving minimal cushion for acquisition at full valuation. Pass or watch-list only—this is a stabilized hold for the current owner, not a PE repositioning opportunity.
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Village of Rowlett presents as a Class B+ asset with minimal value-add opportunity. Built in 2016 with 85% of units photographed in upgraded or premium condition, the property shows consistent finishes across the portfolio: quartz/granite countertops, stainless steel appliances, modern slab/shaker cabinetry, and vinyl plank flooring dominate the 2018–2022 renovation timeline. Exterior condition is excellent with contemporary mid-rise/podium architecture and fresh landscaping, while amenities (resort pool, modern fitness center, clubhouse with stone fireplace) align with current market expectations. The 37 "excellent" condition ratings versus 4 "good" suggest deferred maintenance is negligible; the primary risk is that prior ownership already captured most value-add upside, leaving limited margin-of-safety for acquisition at market pricing.
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Location Profile Misalignment: Walk Score 58 and Transit Score 42 indicate car-dependent suburban positioning, yet $1.54K average rent suggests aspirational urban positioning. Rowlett's modest amenity density and distance to Dallas employment centers (12+ miles) mean tenant demand depends heavily on affordability and family-oriented amenities rather than walkability or transit access. The rent level underperforms comparable car-dependent suburban product in DFW and leaves limited upside unless occupancy rates or operational efficiency significantly outpace market. This asset competes on price, not lifestyle convenience.
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No meaningful construction pipeline in the immediate submarket—0.0% of the property's 249-unit inventory. With zero permitted projects and improving submarket vacancy trends, new supply poses minimal near-term risk to occupancy or rate growth. This lack of competitive deliveries provides favorable conditions for operational upside, though the analyst should verify pipeline data freshness and confirm whether "nearby" is defined narrowly enough to capture relevant competition.
No multifamily construction permits found within 3 miles
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Village of Rowlett trades at a 6.59% cap rate despite a 45.0% opex ratio and $9.7K NOI per unit—roughly 10–15% below Dallas Class A/B comps—suggesting the market is pricing in near-term operational upside rather than stabilized yield. The $10.6M gap between appraised value ($47.6M) and estimated sale price ($36.6M) signals either appraisal inflation or the analyst is modeling a meaningful value-add thesis, though a 2.12x DSCR and 4.8% vacancy indicate the asset is performing respectably today. At $147K per unit versus the $159K submarket benchmark, the property trades 7.6% below comps on a unit basis, consistent with the cap rate premium. The operational profile (modest expense ratio, strong debt service coverage) supports a hold or moderate repositioning strategy rather than distressed acquisition.
Estimated from loan records, rental listings, and appraisal data using industry-standard assumptions.
Based on most recent loan: $30,381,100 (Feb 2016, hud_fha) @ 3.75%
Computed from nearby properties within 3 miles of similar vintage
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Village of Rowlett is a 249-unit, 2016-built garden-style apartment community in suburban Dallas (Rowlett, Dallas County) with wood-frame construction across three stories and detached garage parking. Unit finishes are oriented toward the upper-mid market with granite countertops, stainless steel appliances, wood-style flooring, and washer/dryer in-unit; the property also offers two-story townhome and live/work floor plans alongside traditional apartments. Pet policy allows two animals per unit at $350 nonrefundable each plus $25/month per pet; no utilities are included in rent. The property's walk score of 58 reflects car-dependent suburban positioning, though amenities include a resident clubhouse and covered outdoor spaces.
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Village of Rowlett is underperforming market rents across all unit types while carrying aggressive concessions. Two-bedrooms trade at $1,812 versus a $2,145 market benchmark (−15.5%), one-bedrooms at $1,362 versus $1,561 (−12.8%), and studios at $1,281 versus $1,489 (−13.9%). The 6-week free concession and 12 active listings (4.8% of units) signal soft demand despite the submarket's 24.1% growth trajectory—this property is losing share to newer supply. Widening concessions paired with below-market asking rents suggests management is prioritizing occupancy over rate growth, a defensive posture inconsistent with submarket fundamentals.
Estimated from listed vacancies vs total units
Min/avg/max asking rents from property website
| Unit | Beds | Baths | Sqft | Rent | Status | Listed | Days |
|---|---|---|---|---|---|---|---|
| 2BR | 2 | 1,250 | $2,095 | Active | Mar 24 | — | |
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Mar $2,095
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| 2BR | 2 | 1,143 | $1,915 | Active | Mar 24 | — | |
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Mar $1,915
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| 2BR | 2 | 1,177 | $1,772 | Active | Mar 24 | — | |
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Mar $1,772
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| 2BR | 2 | 1,183 | $1,727 | Active | Mar 24 | — | |
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Mar $1,727
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| 2BR | 2 | 1,010 | $1,552 | Active | Mar 24 | — | |
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Mar $1,552
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| 1BR | 1 | 768 | $1,524 | Active | Mar 24 | — | |
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Mar $1,524
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| 1BR | 1 | 633 | $1,421 | Active | Mar 24 | — | |
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Mar $1,421
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| 1BR | 1 | 691 | $1,345 | Active | Mar 24 | — | |
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Mar $1,345
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| 1BR | 1 | 709 | $1,320 | Active | Mar 24 | — | |
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Mar $1,320
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| 1BR | 1 | 691 | $1,285 | Active | Mar 24 | — | |
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Mar $1,285
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| Studio | 1 | 633 | $1,281 | Active | Mar 24 | — | |
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Mar $1,281
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| 1BR | 1 | 768 | $1,277 | Active | Mar 24 | — | |
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Mar $1,277
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| E1 | Studio | 1 | 623 | — | Inactive | Mar 24 | — |
| E3 | Studio | 1 | 645 | — | Inactive | Mar 24 | — |
| E4 | Studio | 1 | 697 | — | Inactive | Mar 24 | — |
| A2 | 1BR | 1 | 691 | — | Inactive | Mar 24 | — |
| A3.1 | 1BR | 1 | 710 | — | Inactive | Mar 24 | — |
| LW2 | 2BR | 2 | 1,010 | — | Inactive | Mar 24 | — |
| B1 | 2BR | 2 | 999 | — | Inactive | Mar 24 | — |
| B1.1 | 2BR | 2 | 1,010 | — | Inactive | Mar 24 | — |
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Affordability strain in an affluent but renter-light submarket. The $1.54K monthly rent consumes 20.0% of the 1-mile median household income ($89.9K), which is healthy, but the immediate trade area skews heavily owner-occupied (42.1% renter), limiting demand density. Income distribution is top-heavy—45.6% of 1-mile households earn $100K+—signaling this is an affluent suburban ring, not workforce housing, yet only 25.4% renter concentration at 3 miles suggests renters here are price-constrained secondaries choosing to rent despite ability to buy. Population scale at 5 miles (226.6K households) provides demand breadth, but the property is isolated in the ownership core; rent levels align with area income but compete against ownership optionality rather than deep rental preference.
Source: US Census ACS 5-Year Estimates (2023) · 1 tracts (1mi)
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Limit 2 indoor pets per apartment. No exotic animals. Non-refundable pet fee of $350 for the first animal. $350 for each additional animal. Monthly rent $25 per pet.
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Appraisal Analysis – Village of Rowlett
The property appreciated 2.0% YoY to $47.6M ($191.1K/unit), reflecting modest market momentum in a relatively new asset (2016). Land represents only 1.7% of total value ($785.2K), indicating minimal redevelopment optionality—the improvements are the full story here. Single-year data limits trend visibility, but the valuation appears rational for a stabilized, Class A product; without comparable sales or prior appraisals, downside/upside scenarios remain undefined.
| Year | Total Value | Change |
|---|---|---|
| 2025 | $47,583,440 | +2.0% |
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