2781 N CARROLL AVE, DALLAS, TX
$101,000,000
2025 Appraised Value
↑ 5.8% from prior year
INNOVA presents a stabilized Class B+ income asset priced for yield, not value creation, amid affordability headwinds and operational execution risks. The property commands a 4.0% cap rate—130 bps below Dallas metro average—reflecting 2019 vintage, 99.3% occupancy, and institutional-quality finishes, but this multiple prices in zero operational upside; NOI per unit of $9.4K lags submarket benchmarks, and normalized 3–4% vacancy could compress returns by $57K annually. Demographically, the 1-mile urban core exhibits a 22.7% affordability ratio and 75.3% renter occupancy that support leasing velocity, yet the tenant base skews luxury/lifestyle (32.1% earn $150K+), limiting rent growth for the $50–$100K cohort; suburban ring expansion at 3–5 miles signals a trade-area ceiling unless INNOVA commands significant location premium. Operationally, Google reviews expose a red flag: 4.5-star leasing-office performance masks systemic issues (noise, deferred maintenance, luxury-to-price misalignment) concentrated in personalities rather than systems, raising post-acquisition integration risk. Near-term supply (63 units, 14.7% of portfolio) poses limited competitive threat given execution delays, and rental performance shows defensive pricing ($1.58K avg, below submarket benchmarks with 8.7-week concessions on select units) against a softening submarket. This is a watch-list hold—suitable only for yield-focused, management-intensive strategies; pass on acquisition if operational scale-up or value-add repositioning is the underwriting thesis.
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Uptown Luxury Apartments
At Innova Apartments, our residents will discover everything they desire in an apartment community located in the vibrant heart of Dallas. Featuring an array of impressive studio, one-bedroom, and two-bedroom floor plans, our East Dallas apartments provide a remarkable living experience. Our stunning community boasts unique spaces at every turn, catering to diverse lifestyles.
Class B+ Property with Minimal Value-Add Opportunity
INNOVA presents a recently constructed (2019) or heavily renovated mid-rise (430 units) with 82.0% of analyzed interiors rated upgraded or premium—predominantly quartz countertops, shaker/painted cabinetry, stainless steel appliances, and fresh paint (85.9% fresh condition). Estimated 53 units underwent renovation between 2016-2023, with the bulk clustered in 2022, suggesting either phased capital improvement or post-delivery refresh cycles rather than original delivery condition. Exterior and amenity photography confirms resort-grade finishes (modern pool, pergola structures, manicured landscaping), positioning this as Class B+ stabilized product with limited renovation upside—value creation will depend on operational improvements and rent growth rather than capital expenditure.
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Walkability Profile Supports Mid-Market Rent
The 72 Walk Score and 65 Transit Score position INNOVA in a genuinely urban pocket—tenants can accomplish most errands on foot and have meaningful transit alternatives, which justifies the $1.58K rent for a 430-unit product. The 64 Bike Score adds flexibility for last-mile commuting and lifestyle appeal. However, without proximity data to downtown employment or nearby amenity density (grocery, restaurants, fitness), we cannot fully validate whether this walkability premium reflects genuine urban amenity density or inflated scores from sparse but dispersed services. For 27–35 age cohorts willing to trade car dependence, these scores support leasing velocity; for auto-dependent demographics, they're largely irrelevant to rent justification.
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The 63-unit pipeline represents just 14.7% of INNOVA's 430-unit inventory—a manageable supply influx that poses limited near-term occupancy risk. However, the permit portfolio reveals significant execution risk: most projects are stuck in early-stage review (revisions required, plan review) with filing dates spanning September 2025 through March 2026, suggesting these units will not materialize at scale for 12–18+ months. The scattered geographic footprint across multiple Dallas submarkets (Uptown, East Dallas, Pleasant Grove) indicates these are not direct competitors but rather diffuse infill projects, limiting concentrated competitive pressure on INNOVA's specific location and rental rates.
| Distance | Address | Description | Status | Filed |
|---|---|---|---|---|
| 0.2 mi | 4609 MANETT ST | QTEAM MEETING 8.12.2025 (1:30 PM) new townhomes | Revisions Required | Jun 17, 2025 |
| 0.6 mi | 4704 MONARCH ST | Multifamily New Construction, 8 townhouses with 2 bedrooms | Inspection Phase | Apr 01, 2025 |
| 0.6 mi | 1902 N CARROLL AVE | New Construction of 3 story 33 townhouses with garage at ... | Inspection Phase | Jul 01, 2022 |
| 0.7 mi | 1714 RIPLEY ST | New construction of five townhomes. | Inspection Phase | Jun 19, 2024 |
| 0.7 mi | 1717 N PEAK ST | Commercial New construction of a 7-unit multi-family buil... | Payment Due | Feb 27, 2025 |
| 0.8 mi | 1906 MOSER AVE | QTEAM MEETING 3.10.2026 (All Day) new multifamily constru... | Revisions Required | Jan 20, 2026 |
| 0.8 mi | 1722 N FITZHUGH AVE | 5 Townhome Units New Construction (Multifamily) | Plan Review | Dec 10, 2025 |
| 0.8 mi | 4319 SAN JACINTO ST | New Construction 9 unit multifamily. | Inspection Phase | Sep 17, 2024 |
| 0.8 mi | 4315 SAN JACINTO ST | New construction of 9 units multifamily | Payment Due | Sep 17, 2024 |
| 0.9 mi | 4315 SCURRY ST | Q Team review for East Village New Construction for 15 -... | Inspection Phase | May 04, 2022 |
| 0.9 mi | 4320 SCURRY ST | Q Team for East Village II New Construction for 3 buildin... | Inspection Phase | May 19, 2022 |
| 0.9 mi | 3608 SAN JACINTO ST | New residential townhomes | Inspection Phase | May 26, 2022 |
| 0.9 mi | 4405 SCURRY ST | Q-Team 4405 Scurry for a New, Commercial Multifamily deve... | Revisions Required | Nov 20, 2024 |
| 0.9 mi | 4475 SCURRY ST | New Construction of 18 unit Multifamily. | Inspection Phase | Oct 11, 2024 |
| 0.9 mi | 4555 TRAVIS ST | QTEAM PROJECT The project is a mixed use project of appro... | Revisions Required | Aug 26, 2022 |
| 1.0 mi | 3900 LEMMON AVE | New construction of MFD project. 406 dwelling units with ... | Revisions Required | Aug 21, 2024 |
| 1.0 mi | 4918 BRYAN ST | New construction MFD, 7 dwelling units, 4918 Bryan | Inspection Phase | Jun 02, 2023 |
| 1.1 mi | 2702 MCKINNEY AVE | 2700 McKinney - 21 Story Mixed Use Tower Including Retail... | Payment Due | Jun 09, 2022 |
| 1.1 mi | 4777 N CENTRAL EXPY | New podium structured multifamily building with below gra... | Inspection Phase | Jul 02, 2024 |
| 1.1 mi | 1255 ANNEX AVE | QTEAM MEETING 1.8.26 (1:30 PM) New Construction - Multifa... | Inspection Phase | Nov 24, 2025 |
| 1.1 mi | 3555 DICKASON AVE | Q-Team Migrated NEW 4 LEVEL ABOVE GRADE GARAGE(1-3.5).LEV... | Payment Due | Mar 24, 2021 |
| 1.2 mi | 4005 N HALL ST | QTEAM MEETING - 7.23.2025 - 8 unit multifamily new constr... | Payment Due | Jun 17, 2025 |
| 1.2 mi | 4011 N HALL ST | QTEAM MEETING 7.22.2025 - 8 unit multifamily new construc... | Payment Due | Jun 17, 2025 |
| 1.2 mi | 4013 N HALL ST | QTEAM MEETING 7.17.2025 8 unit multifamily new construction | Payment Due | Jun 17, 2025 |
| 1.2 mi | 5601 BRYAN PKWY | QTEAM MEETING 9.3.2025 AM To build 5 unit condos - Total ... | Inspection Phase | Jun 30, 2025 |
| 1.2 mi | 1000 N PEAK ST | QTEAM 1000 N Peak. New Construction of 54-unit, 3-story M... | Revisions Required | May 15, 2025 |
| 1.3 mi | 2505 TURTLE CREEK BLVD | New construction of 20-story assisted living building wit... | Inspection Phase | Aug 06, 2024 |
| 1.3 mi | 5731 RICHMOND AVE | QTEAM MEETING 10.21.2025 (AM) New construction of six-uni... | Inspection Phase | Sep 23, 2025 |
| 1.4 mi | 5946 LEWIS ST | Building 5 condos -3 story. | Revisions Required | Aug 15, 2025 |
| 1.4 mi | 5115 MCKINNEY AVE | New construction of mixed use building.90 multifamily uni... | Plan Review | Jul 16, 2023 |
| 1.5 mi | 6001 LEWIS ST | Commercial New - Multifamily | Inspection Phase | Feb 08, 2024 |
| 1.5 mi | 5705 LIVE OAK ST | New Construction Multifamily-5705 Live Oak | Inspection Phase | Jul 24, 2024 |
| 1.5 mi | 6027 LA VISTA DR | Construct 5 Plex WOOD FRAMESTUCCO/SIDINGCONDOS WITH ATTAC... | Revisions Required | Sep 19, 2025 |
| 1.5 mi | 4330 DICKASON AVE | New construction of multi-family// 4330 Dickason. | Plan Review | Jun 29, 2022 |
| 1.5 mi | 3031 N HARWOOD ST | QTEAM MEETING 9.4.2025 3131 N Harwood For Office and 303... | Revisions Required | Jul 21, 2025 |
| 1.7 mi | 2723 HONDO AVE | New construction, multifamily.6 dwelling units. | Inspection Phase | Nov 27, 2024 |
| 1.7 mi | 2811 HONDO AVE | New construction of 12 unit townhome on two lots; 6 units... | Inspection Phase | Jul 16, 2021 |
| 1.8 mi | 6151 ORAM ST | Construction of New Multifamily Units | Permit About to Expire | Dec 23, 2024 |
| 1.8 mi | 2314 ARROYO AVE | he proposed work includes the construction of three-story... | In Review | Sep 16, 2025 |
| 1.8 mi | 3201 MAIN ST | QTEAM MEETING 12.3.2025 - NOT USING SB840, CONFIRMED WITH... | Application About to Expire | Oct 16, 2025 |
| 1.8 mi | 4618 COLUMBIA AVE | Multifamily-2 New Duplex | Application About to Expire | Dec 16, 2021 |
| 1.9 mi | 2514 LUCAS DR | (1131) MULTI-FAMILY DWELLING / 5 UNIT MULTIFAMILY | Inspection Phase | Feb 24, 2025 |
| 1.9 mi | 6235 ORAM ST | QTEAM MEETING 1.29.2026 (9AM) 40 unit, 4 story apartment ... | Plan Review | Jan 12, 2026 |
| 1.9 mi | 4918 EAST SIDE AVE | New construction of 5-unit townhome building | Application About to Expire | Jun 28, 2024 |
| 2.0 mi | 2013 JACKSON ST | ***Manual Recreation*** 1906051126*** - New Multifamily C... | Inspection Phase | Jul 10, 2025 |
| 2.1 mi | 720 S GOOD LATIMER EXPY | Q Team Review New construction of a 21 level residential ... | Plan Review | Jan 31, 2023 |
| 2.1 mi | 5810 REIGER AVE | QTEAM MEETING 11.20.2025 (9 am) New construction of group... | Inspection Phase | Oct 23, 2025 |
| 2.1 mi | 4501 AFTON ST | Residential use | Inspection Phase | Nov 23, 2021 |
| 2.2 mi | 1701 S MALCOLM X BLVD | Q-Team Review, new Construction of two-story structure co... | Inspection Phase | Nov 18, 2021 |
| 2.3 mi | 3501 ASH LN | New 293 units apartment complex with wrapping 5 story par... | Revisions Required | Aug 05, 2023 |
| 2.5 mi | 3700 INWOOD RD | QTEAM MEETING Senior Living community with independent li... | Inspection Phase | May 28, 2025 |
| 2.6 mi | 1919 S HARWOOD ST | QTEAM MEETING 1.29.2026 (1:30 PM) 4 story multifamily apa... | Revisions Required | Dec 29, 2025 |
| 2.6 mi | 2522 MERLIN ST | NEW CONSTRUCCION MULTIFAMILY | Additional Info Required | Mar 09, 2026 |
| 2.7 mi | 2095 S HARWOOD ST | THE PROJECT CONSISTS OF NEW CONSTRUCTION IMPROVEMENTS FOR... | Payment Due | Jul 18, 2023 |
| 2.7 mi | 1905 CORINTH ST | QTEAM MEETING 11.6.2025 (1:30 PM) Two four story multifam... | Revisions Required | Sep 19, 2025 |
| 2.7 mi | 1819 LEAR ST | PROJECT CONSIST OF (2) 5 UNIT 4-STORY NEW CONSTRUCTION TO... | Revisions Required | Nov 24, 2025 |
| 2.8 mi | 1900 S ERVAY ST | MANUAL CONVERSION: 1903061211 - EC, FS, FA, PL, ME, EL, G... | Inspection Phase | May 13, 2025 |
| 2.9 mi | 3000 SOUTH BLVD | CONSTRUCTION OF NEW TWO STORY STUDIO APARTMENTS | Revisions Required | Jan 21, 2025 |
| 2.9 mi | 2710 KIMSEY DR | New MFD project for a 3 story 5 unit townhome apartment c... | Plan Review | Jan 22, 2025 |
| 2.9 mi | 2220 S ERVAY ST | NEW GROUND UP MULTIFAMILY DWELLING, FIVE-STORY WITH 315 A... | Payment Due | Feb 12, 2025 |
| 2.9 mi | 3108 SOUTH BLVD | New 5 unit multi-family dwelling. Previous permit number:... | Revisions Required | Feb 20, 2025 |
| 2.9 mi | 1405 SEEGAR ST | (7) four story townhomes. Site development including driv... | Revisions Required | Jun 12, 2025 |
| 2.9 mi | 2702 KIMSEY DR | THE ASTRID APARTMENTS PROJECT WILL BE A NEW, THREE-STORY ... | In Review | Aug 29, 2025 |
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INNOVA trades at a 4.0% cap rate, 130 bps below the Dallas metro 5.3% average—pricing in stabilized, institutional-quality assets despite modest operational metrics. NOI per unit of $9.4K trails the submarket $183.7K price-per-unit benchmark, suggesting either below-market rent roll or the property is already matured past value-add positioning. The 50.0% opex ratio is healthy for Class A brick construction, but 0.7% vacancy is artificially low for a 2019 asset; normalized vacancy could compress NOI by $57K. At the implied 4.0% cap, the market is pricing this as a long-duration income play, not a repositioning opportunity—buyers are paying for 2019 vintage, full occupancy, and de-risked operations rather than spread capture.
Estimated from loan records, rental listings, and appraisal data using industry-standard assumptions.
Computed from nearby properties within 3 miles of similar vintage
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INNOVA is a 430-unit, five-story mid-rise completed in 2019 with wood-frame construction and brick exterior, achieving excellent condition ratings across a 351.2K SF footprint. Unit finishes reflect upper-tier specification—granite countertops, stainless steel appliances, island kitchens, and walk-in closets—supported by amenities including sky lounge, dog spa, and fitness center. The property operates pet-friendly with no utilities included in rent, positioning it as a market-rate product. Located in East Dallas with a Walk Score of 72, the asset targets urban professionals seeking lifestyle amenities in an established neighborhood.
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INNOVA is aggressively discounting to fill vacancies against a softening submarket. Active listings stand at just 3 units against 430 total, but the property has pivoted to 8.7 weeks free (50% off 2 months) on select units—a material escalation from the 2-week concession on remaining stock, signaling selective desperation to move units. Asking rents average $1.58M across the portfolio, but 1-bedrooms command $1.92M versus $1.41M for studios, suggesting stronger demand in the larger unit type; however, both fall below submarket benchmarks ($1.77M and $1.45M respectively), indicating the property is pricing defensively. The submarket contracted 1.5% YoY while INNOVA's recent leases ($1.89M for 1BR on 3/24) track near asking, leaving little room for rate acceleration until concessions tighten.
Estimated from listed vacancies vs total units
Min/avg/max asking rents from property website
| Unit | Beds | Baths | Sqft | Rent | Status | Listed | Days |
|---|---|---|---|---|---|---|---|
| 1BR | 1 | 795 | $1,921 | Active | Mar 24 | — | |
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Mar $1,892
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| Studio | 1 | 535 | $1,424 | Active | Apr 12 | 725 | |
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Apr $1,424
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| Studio | 1 | 535 | $1,398 | Active | Mar 24 | — | |
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Mar $1,484
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| Unit 301 | 2BR | 2 | 1,194 | $2,250 | Inactive | Jan 25 | 196 |
| Unit 201 | 1BR | 1 | 685 | $1,710 | Inactive | Jan 25 | 196 |
| Unit 202 | BR | 1 | 608 | $1,575 | Inactive | Jan 25 | 196 |
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Affordability headwind in an affluent, renter-dense urban core. The 1-mile radius shows a 22.7% affordability ratio against $100.2K median income—above the 20% comfort threshold—while 75.3% renter occupancy signals deep demand. However, 32.1% of households earn $150K+, indicating this is a luxury/lifestyle renter market rather than workforce housing; the $1,581 monthly rent absorbs a larger share of middle-income earner budgets (the $50–$100K cohort comprises only 27.7%). As geography expands to 3 and 5 miles, affordability improves (19.6% and 19.4%) and renter concentration drops (69.3% and 63.0%), revealing a transition from an urban renter hub to suburban family ring with stronger purchase power—a potential ceiling on rent growth unless INNOVA commands significant amenity/location premium within the 1-mile trade area.
Source: US Census ACS 5-Year Estimates (2023) · 13 tracts (1mi)
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Unit Mix Reading:
The data appears corrupted or incomplete—unitmix shows equal counts (1 each) across studio/1BR/2BR categories totaling only 3 units against a stated 430-unit portfolio, while listingsby_bedroom reports only 2 studios and 1 one-bedroom. Without accurate, comprehensive unit distribution, rent trending and market positioning cannot be assessed. Recommend data validation before proceeding to underwriting.
Estimated from 3 listed units (0.7% of 430 total)
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Pet Friendly
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The property has appreciated 5.8% YoY to $101.0M, or $234.9K per unit—modest growth for a 2019 asset in a rising rate environment. Land represents 13.0% of total value ($13.1M), indicating minimal redevelopment optionality; the improvement-heavy capital stack ($87.9M) limits value creation beyond operational upside. The per-unit basis appears reasonable for newer Class A supply but lacks historical appraisal context to assess whether this growth trajectory reflects market normalization post-2022 or lagging valuation adjustments.
| Year | Total Value | Change |
|---|---|---|
| 2025 | $101,000,000 | +5.8% |
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Rating stability masks underlying operational risk. The 4.5 overall rating with 81.1% five-star reviews reflects exceptional leasing and front-of-house management—Shaquil, Harley, and Kuwana drive disproportionate praise—but this masks systemic property issues. The 41 one-star reviews (9.2% of total) cluster around noise complaints, deferred maintenance (broken garage arms), and perceived luxury-to-price misalignment, while the flat 6-month trend (4.5 vs. 4.4) suggests these problems persist rather than resolve. Management quality appears concentrated in personalities rather than systems; operations-level execution (noise mitigation, preventive maintenance) lags leasing-office service, a red flag for post-acquisition integration and scalability.
431 reviews total
I lived here for a year and overall had a decent experience. The building is fairly clean, and maintenance always responds quickly to requests. I saw the garage arm broken several times, but it was typically fixed within the same day, which I appreciated. That said, getting packages delivered here is a nightmare. If you do manage to have something delivered, make sure you can pick it up ASAP, or it may be stolen. When touring units, be sure to check the location of your specific apartment during the day. If you're on the backside of the building closer to Belmont, there’s a dog park nearby where there is constant barking from 7 a.m. to 7 p.m., along with employees yelling over the noise. Ultimately, I decided to move out due to a trifecta of issues: a noisy neighbor, the dog park, and the ongoing package situation. I also needed to downsize, which factored into my decision. I do want to highlight a great staff member named Shaquil, who truly cares about residents’ living experiences. He consistently follows up on requests and questions to ensure you’re satisfied. Anytime I had a problem, he addressed it right away, and that never went unnoticed. Shaquil really makes the world go round at Innova, he’s their savior. Even toward the end of my lease, when I only had a month or two left, he still took my concerns seriously. When the resident below me installed a surround sound system that kept me up at night, Shaquil spoke with the resident and followed up with me to make sure the issue was resolved. His dedication and responsiveness truly stood out.
Shaquil is so kind and welcoming! Anytime we have any issues he’s always there with a quick solution.
I have lived here for two years and have loved it! I can’t express how amazing the staff is, in particular Harley and Shaquil. I had some health problems over the last few months and they both went above and beyond to ensure all my needs were met. I recommend this apartment to everyone, not only for the amenities and location, but for the staff and how much they care about their residents!
I’m writing this anonymously because I’m worried about retaliation. I’ve complained multiple times about the loud stomping and constant impact noise from the apartment above me. It’s not just “normal living noise.” It’s ongoing, disruptive, and it’s affecting my sleep and my health. I contacted 311 for help, and I was later told that Harley said he was investigating the issue. That’s not true. Nothing has been done. I was also told that Harley claimed I was offered the option to move to another apartment, which is completely false. I was never offered another unit. I sent recorded videos showing how loud the stomping is, and instead of taking it seriously, Harley dismissed it and acted like I was exaggerating or imagining it. Just because someone doesn’t personally “hear it” over a phone doesn’t mean it’s not happening. It feels very dismissive and frustrating to be treated that way after repeatedly asking for help. When I asked about moving, Harley sent me emails telling me to fill out paperwork ASAP to break my lease, which would cost me thousands of dollars. That didn’t feel like a solution — it felt like I was being pushed to pay a large fee just to get away from a problem that hasn’t been addressed. On top of that, there’s trash around the property, it often smells, and the common areas are not kept clean. It also feels like the leasing office plays favorites with certain residents.
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