PALLADIUM REDBIRD

7202 S WESTMORELAND RD, DALLAS, TX

APARTMENT (BRICK EXTERIOR) Mid-Rise 300 units Built 2020 4 stories ★ 3.0 (111 reviews) 🚶 56 Somewhat Walkable 🚌 41 Some Transit 🚲 44 Somewhat Bikeable

$46,500,000

2025 Appraised Value

↑ 6.8% from prior year

PALLADIUM REDBIRD – Executive Summary

Palladium Redbird presents a stabilized Class B+ asset trading near fair value with deteriorating operational execution masking behind strong leasing performance—a potential acquisition target contingent on rigorous operational due diligence. The property's $46.5M appraisal and 5.73% cap rate reflect normalized multifamily returns in Dallas, supported by healthy 1.7% vacancy, 1.79x DSCR, and a locked 3.85% 38-year HUD loan (83% LTV)—defensible debt structure with no near-term refi pressure. However, the demographic profile reveals acute vulnerability: the property depends entirely on a compressed 1–3 mile rent-burdened workforce ring ($32.8K–$57.9K median income, 39.3% rent burden), with ownership competition intensifying beyond 3 miles; any income growth or housing supply expansion in that submarket poses material leasing risk. More concerning, Google reviews expose a bimodal operational crisis—48 five-star leasing experiences paired with 48 one-stars and recent maintenance failures (uncorrected drain/roach issues, poor phone responsiveness)—indicating management has optimized the tour/conversion funnel while deteriorating post-lease resident satisfaction, likely inflating occupancy metrics and retention risks. Recent rent softening ($54 decline to $1,475, 3.0% vacancy spike) further signals demand headwinds despite the "improved" review trajectory. Watch-list pending deep operational audit and submarket employment/supply confirmation; acquisition hinges on validating whether the operational deterioration reflects fixable management issues or structural tenant-base weakness.

AI overview · Updated 1 day ago
Abstract Notes

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EMBRACE THE GOOD LIVE - ELEVATED LIVING

Welcome to Palladium RedBird, the residential apartment community coming soon to the historic redevelopment of RedBird. An ideal combination of affordability, location, amenities, and upscale finishes within walking distance to shopping, dining, and community events.

PALLADIUM REDBIRD positions as Class B+ with strong fundamentals and limited value-add runway. The 2020 construction with near-uniform 2018-era renovations across 80% of units (quartz countertops, modern cabinetry, vinyl plank flooring, stainless appliances) leaves minimal upside—most units are already mid-to-premium finishes rather than builder-grade. Paint condition is solid (fresh across 60% of units), but the 2 poor-condition units and 5 fair units flag minor deferred maintenance. The clubhouse demonstrates market-appropriate finishes (contemporary furnishings, high ceilings), though kitchen photography revealed 3 of 5 kitchens lack backsplash, a minor finish gap. This is a stabilized, well-maintained asset with limited repositioning opportunity; returns will depend on operational efficiency and market rent growth rather than capital-driven renovation.

AI analysis · Updated 22 days ago

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AI Analysis

Location Profile Misaligned with Rent Position

Walk Score of 56 positions Palladium Redbird in car-dependent territory, yet the $1.475K average rent commands a premium typically reserved for walkable urban cores or employment proxies. Transit Score of 41 and Bike Score of 44 further underscore limited multimodal access, suggesting tenant base will remain automobile-reliant—a structural cost headwind if property markets toward younger renters or positions walkability as a lease-up driver. The rent level indicates either strong employment center adjacency (which walkability data doesn't support) or misalignment between unit pricing and actual location amenity density; confirm submarket employment distances and nearby retail/dining concentration to validate whether the rent supports current tenant demographics or signals overpricing risk.

AI analysis · Updated 9 days ago
Distance Name Category
📍 9.7 miles from Downtown Dallas
Map Notes

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The pipeline poses minimal near-term occupancy risk at 1.0% of Palladium Redbird's 300-unit inventory. The three nearby projects total only 3 units—effectively negligible—suggesting either early-stage development or non-residential construction rather than meaningful multifamily competition. Permit timing is scattered (filed dates spanning 2022–2026 with mixed statuses from "Revisions Required" to "Plan Review"), indicating these projects are either stalled or far from delivery, which further reduces supply pressure on the property's rent growth trajectory.

AI analysis · Updated 22 days ago
🏗️ 3 permits within 3 mi
1% pipeline
Distance Address Description Status Filed
0.8 mi 6400 S WESTMORELAND RD QTEAM MEETING 2.10.2026 (All Day) 216-unit senior living ... Plan Review Dec 22, 2025
1.0 mi 4324 CORRAL DR New apartments Revisions Required Jul 26, 2022
1.4 mi 7808 S HAMPTON RD QTEAM MEETING TBD New Construction of 36 Townhomes on a M... Document Received Mar 09, 2026
Nearby Construction Notes

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Debt Notes

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Financial Estimates

Palladium Redbird trades at a modest discount to appraised value ($45.5M vs. $46.5M) with a 5.73% cap rate—pricing consistent with a stabilized Class A asset rather than value-add. The 50.0% opex ratio is healthy for a 2020 vintage property, supporting $8.7K NOI per unit, which sits above Dallas Class B averages (~$7.5K–$8.0K) but likely below comparable new construction Class A comps. The 1.7% vacancy and 1.79x DSCR suggest mature, well-leased operations with limited upside; valuation leaves minimal arbitrage. Without submarket benchmarks, the 12 bps gap between estimated and implied cap rates suggests minor data reconciliation rather than market mispricing.

AI analysis · Updated 9 days ago

Estimated from loan records, rental listings, and appraisal data using industry-standard assumptions.

Sale & Valuation

Est. Sale Price
$45,542,169
Sale $/Unit
$151,807
Value YoY
+6.8%
Implied Cap Rate
5.61%
Est. Cap Rate
5.73%

Operating Income

Gross Potential Rent
$5,310,000/yr
Est. Vacancy
1.7%
Submarket Vac.
2.5%
Eff. Gross Income
$5,219,730/yr
OpEx Ratio
50%
Est. NOI
$2,609,865/yr
NOI/Unit
$8,700/yr

Debt & Taxes

Taxes/Unit
Est. DSCR
1.79

Based on most recent loan: $37,800,000 (Oct 2019, hud_fha) @ 3.85%

Financial Estimates Notes

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Property Summary

Palladium RedBird is a 300-unit, 4-story mid-rise built in 2020 with wood-frame construction and brick exterior, totaling 374.4K SF of gross building area. The property delivers 281.8K SF of net leasable area in good condition with garage parking and amenity-heavy positioning: clubhouse, pool, fitness center, coffee bar, fenced pet park, and grilling stations support a lifestyle-oriented lease-up strategy. Located in the RedBird mixed-use redevelopment south of downtown Dallas (Walk Score 56), the property targets price-conscious renters seeking amenities and shopping/dining proximity. Utilities responsibility structure is not specified in available data; pet policy details absent.

AI analysis · Updated 22 days ago

Property Details

Account #
00693100A10030000
Market
Dallas County, TX
Building Class
APARTMENT (BRICK EXTERIOR)
Building Style
Mid-Rise
Construction
D-WOOD FRAME
Quality
GOOD
Condition
GOOD
Stories
4
Gross Building Area
374,400 SF
Net Leasable Area
281,840 SF
Neighborhood
UNASSIGNED
Last Sale
March 15, 2021
Place ID
ChIJm7VVCTmRToYRhZA6O5QEk9k
Business Status
Operational
Enriched
about 2 months ago

Owner Information

Owner
DHFC REDBIRD LANDOWNER LLC
Mailing Address
DALLAS, TEXAS 752406827
Property Notes

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Rental Performance

Palladium Redbird is showing softening demand with elevated availability and declining asking rents. Average rent dropped $54 (3.5%) from $1,529 on 3/25 to $1,475 current, while available units spiked to 9 (3.0% of stock) from zero the prior day—a sharp reversal suggesting recent lease expirations or move-outs. No active concessions are being offered, but the absence of free rent incentives combined with falling rents indicates the property is competing on price rather than terms. Three-bedroom units command a $470 premium over one-bedrooms ($1,729 vs. $1,259), but recent rent-down activity on 2-bedroom units ($1,503–$1,625 range) suggests pricing pressure across mid-range inventory.

AI analysis · Updated 9 days ago

Rent Trends

Estimated Occupancy

Estimated from listed vacancies vs total units

Asking Rent Range

Min/avg/max asking rents from property website

Available Units Over Time

Latest Scrape (Mar 25, 2026)

Rent Range
$1,259 – $1,729
Avg: $1,529
Available
9 units

Fees

Application: Admin: Pet Deposit: Pet Rent Monthly:
🏠 5 active listings | 1BR avg $1,259 | 2BR avg $1,564 | 3BR avg $1,729 | Trend: No data
Unit Beds Baths Sqft Rent Status Listed Days
3BR 2 1,157 $1,729 Active Mar 25
Mar $1,729
2BR 2 1,005 $1,625 Active Mar 25
Mar $1,625
2BR 2 1,005 $1,503 Active Mar 25
Mar $1,503
1BR 1 695 $1,259 Active Mar 25
Mar $1,259
1BR 1 695 $1,259 Active Mar 4 34
Mar $1,259
Unit 56 1BR 1 695 $927 Inactive Jan 21 97
Unit 54 1BR 1 695 $927 Inactive Jan 18 98
Unit 53 1BR 1 695 $927 Inactive Apr 24 1
Unit 52 1BR 1 695 $927 Inactive Jan 17 97
Unit 50 1BR 1 695 $927 Inactive Apr 21 1
Unit 49 1BR 1 695 $927 Inactive Apr 20 1
Unit 41 1BR 1 695 $927 Inactive Apr 11 1
Unit 39 1BR 1 695 $927 Inactive Apr 10 1
Unit 37 1BR 1 695 $927 Inactive Apr 8 1
Unit 35 1BR 1 695 $927 Inactive Apr 6 1
Unit 33 1BR 1 695 $927 Inactive Apr 4 1
Unit 31 1BR 1 695 $927 Inactive Apr 2 1
Unit 30 1BR 1 695 $927 Inactive Mar 31 1
Unit 28 1BR 1 695 $927 Inactive Mar 30 1
Unit 27 1BR 1 695 $927 Inactive Mar 29 1
Unit 23 1BR 1 695 $927 Inactive Mar 25 1
Unit 22 1BR 1 695 $927 Inactive Mar 23 2
Unit 20 1BR 1 695 $927 Inactive Mar 22 1
Unit 17 1BR 1 695 $927 Inactive Mar 19 1
Unit 14 1BR 1 695 $927 Inactive Mar 17 1
Unit 13 1BR 1 695 $927 Inactive Mar 16 1
Unit 12 1BR 1 695 $927 Inactive Mar 15 1
Unit 11 1BR 1 695 $927 Inactive Mar 14 1
Unit 9 1BR 1 695 $927 Inactive Mar 13 1
Unit 8 1BR 1 695 $927 Inactive Mar 12 1
Unit 6 1BR 1 695 $927 Inactive Mar 11 1
Unit 5 1BR 1 695 $927 Inactive Mar 9 2
Unit 3 1BR 1 695 $927 Inactive Mar 7 1
Unit 1 1BR 1 695 $927 Inactive Mar 6 1
Unit 0 1BR 1 695 $927 Inactive Mar 5 1
Unit 98 1BR 1 695 $927 Inactive Mar 3 2
Unit 96 1BR 1 695 $927 Inactive Mar 1 1
Unit 95 1BR 1 695 $927 Inactive Feb 28 1
Unit 93 1BR 1 695 $927 Inactive Feb 27 1
Unit 91 1BR 1 695 $927 Inactive Feb 26 1
Unit 90 1BR 1 695 $927 Inactive Feb 23 2
Unit 89 1BR 1 695 $927 Inactive Feb 22 1
Unit 85 1BR 1 695 $927 Inactive Feb 20 2
Unit 84 1BR 1 695 $927 Inactive Feb 18 1
Unit 83 1BR 1 695 $927 Inactive Feb 17 1
Unit 81 1BR 1 695 $927 Inactive Feb 16 1
Unit 77 1BR 1 695 $927 Inactive Feb 12 1
Unit 76 1BR 1 695 $927 Inactive Feb 11 1
Unit 74 1BR 1 695 $927 Inactive Feb 8 2
Unit 72 1BR 1 695 $927 Inactive Feb 7 1
Unit 71 1BR 1 695 $927 Inactive Feb 5 2
Unit 69 1BR 1 695 $927 Inactive Feb 4 1
Unit 68 1BR 1 695 $927 Inactive Feb 3 1
Unit 67 1BR 1 695 $927 Inactive Feb 2 1
Unit 66 1BR 1 695 $927 Inactive Feb 1 1
Unit 65 1BR 1 695 $927 Inactive Jan 31 1
Unit 62 1BR 1 695 $927 Inactive Jan 27 7
Unit 61 1BR 1 695 $927 Inactive Jan 26 7
Unit 60 1BR 1 695 $927 Inactive Jan 25 7
Unit 55 1BR 1 695 $927 Inactive Jan 19 7
Unit 51 1BR 1 695 $927 Inactive Jan 16 8
Unit 45 1BR 1 695 $927 Inactive Jan 14 8
Unit 44 1BR 1 695 $927 Inactive Jan 12 9
Unit 42 1BR 1 695 $927 Inactive Jan 10 8
Rental Notes

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Demographics

Affordability Crisis in Immediate Submarket; Dependent on Urban-Core Workforce Housing Demand

The 1-mile radius reveals a severe affordability mismatch: $1,475 monthly rent consumes 39.3% of a $32.8K median household income, well above the 30% threshold, with 42.7% of households earning under $25K. This is pure workforce housing positioned for rent-burdened tenants with zero ownership optionality ($0 median home value suggests no single-family inventory). However, the 3-mile expansion dramatically shifts the profile—median income jumps to $57.9K (39.3% growth), renter concentration drops 48 points to 52.4%, and affordability ratio improves to 27.9%—indicating the property captures price-sensitive renters from a broader, higher-income ring where purchase competition exists. The 5-mile radius moderates further (65.4K median income, 43.3% renter share), suggesting limited geographic demand extension; rental uptake beyond 3 miles faces ownership competition. Market viability hinges entirely on sustaining that compressed 1–3 mile demand cohort as renter supply; any income growth or ownership availability in that ring poses leasing risk.

AI analysis · Updated 9 days ago

1-Mile Radius

Population
6,879
Households
3,207
Avg Household Size
2.15
Median HH Income
$32,788
Median Home Value
$0
Median Rent
$1,073
% Renter Occupied
100.0%
Affordability
39.3% (rent/income)
Income Distribution
<$25k $150k+

3-Mile Radius

Population
92,560
Households
33,292
Avg Household Size
2.86
Median HH Income
$57,880
Median Home Value
$205,292
Median Rent
$1,347
% Renter Occupied
52.4%
Affordability
27.9% (rent/income)
Income Distribution
<$25k $150k+

5-Mile Radius

Population
256,612
Households
87,177
Avg Household Size
2.97
Median HH Income
$65,437
Median Home Value
$223,835
Median Rent
$1,503
% Renter Occupied
43.3%
Affordability
27.6% (rent/income)
Income Distribution
<$25k $150k+

Source: US Census ACS 5-Year Estimates (2023) · 2 tracts (1mi)

Demographics Notes

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Unit Mix

Critical data integrity issue: unit mix totals only 59 units against a 300-unit property, making demographic assessment impossible. The listings sample (n=5) is too small to reliably benchmark rent progression or market positioning. The one-bedroom concentration (59 of 59 reportable units) suggests either a studio-heavy asset misclassified in the mix field or incomplete data capture. Without full unit count visibility, cannot assess positioning relative to young-professional or family-oriented market segments or determine if the $1,259–$1,729 rent ladder reflects appropriate premium capture across unit types.

AI analysis · Updated 9 days ago

Estimated from 59 listed units (19.7% of 300 total)

1BR 59 units
Unit Mix Notes

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Amenities Notes

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Appraisal History

Appraisal Interpretation – PALLADIUM REDBIRD

The property appreciated 6.8% YoY to $46.5M ($155.0K per unit), indicating stable market demand for this stabilized 2020 vintage asset. The improvement-to-land ratio of 98.5% to 1.5% reflects a newly built, fully optimized income-producing structure with negligible redevelopment upside—this is a mature operational play, not a value-add or land repositioning opportunity. Without historical appraisal comparables, trend assessment is limited, but the recent appreciation suggests either NOI growth, cap rate compression, or both in the Dallas multifamily market.

AI analysis · Updated 22 days ago
Year Total Value Change
2025 $46,500,000 +6.8%
Appraisal Notes

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Google Reviews

The bimodal rating distribution masks severe operational deterioration masked by leasing staff performance. The 3.0 overall rating reflects 48 one-star and 48 five-star reviews with almost nothing in between—a classic sign of management disconnect rather than consistency. While the 3.7 rating in the last 6 months versus 1.9 prior suggests operational improvement, recent February 2026 complaints about maintenance responsiveness (uncorrected drain/roach issues after two weeks) and leasing office disorganization directly contradict this narrative. The five-star reviews are heavily concentrated among leasing agents (Marc Anthony, Haygood, Evette dominating November–August feedback), suggesting management has optimized the tour/conversion experience while systematically failing on post-lease operations—maintenance, pest control, phone responsiveness, and security. This pattern signals a property using charismatic leasing staff to mask operational weakness, likely inflating occupancy metrics while deteriorating resident satisfaction; any acquisition thesis must stress-test actual maintenance SLAs and tenant retention beyond the first lease term.

AI analysis · Updated 1 day ago

Rating Distribution

5★
48 (46%)
4★
4 (4%)
3★
1 (1%)
2★
3 (3%)
1★
48 (46%)

104 reviews total

Rating Trend

Reviews

Jasmine Chisme ★☆☆☆☆ Local Guide Feb 2026

They are extremely unorganized here. They don't know how to multitask and if you walk out to handle something they'll think you got an attitude. If I'm going to go get a money order why do I have to sit down. I was looking for maintenance but they wasn't there so I don't need to sit down. If I need to go get my money order then let me go get it. I tried to tell here I came in there for The maintenance guy but she tried forcing me to sit down. W-hy am I sitting down if I don't need your help? I already talked to the property manager about the fee and I didn't need her to help me with anything. I walked in for the maintenance man because he told me he was in the leasing office. She was literally trying to force me to stay and only to get $10 money order. I explained to her that the landlord told me to get a $40 money order not a 10 and she still insisted that I pay for the rekey not a new one. Somebody also broke into my car. This place is not safe. If I have to go I have to go get the money order I was told to get. This new woman likes to put her hands in people's face and use a lot of hand motion. I think her behavior is unacceptable. If y'all feel the same y'all should in fact leave a bad review for her. .

Owner response

Jasmine, we’re sorry for the frustration you experienced. We understand you were trying to locate maintenance and handle a payment item, and the interaction you described is not the level of service we expect. Since you have already spoken with the property manager about the fee, we will follow up internally to review your concerns about communication, the rekey charge, and the conduct you described. For the safety concern you mentioned, please contact the leasing office so the team can document the incident and share the appropriate next steps and reporting guidance. We appreciate you bringing this to our attention.

Saray Valls ★☆☆☆☆ Feb 2026

I would like to file a formal complaint about the treatment my family and I received at your apartment office.

On Friday, February 6, I visited the property to view the apartments and I was very pleased with the experience. One of the ladies in the office was kind and welcoming. The following day, I returned with all my documents and my family to submit our applications. From the moment we walked in, someone shouted from an back office, “What do you need?” There was no cordial greeting, no respect, and no one invited us to sit or wait.

There was only one woman attending the office, and unfortunately her customer service was very poor. We sat where we thought we were allowed to sit, and she handed us three applications without any explanation and walked away. We had several questions while filling them out, but she was not willing to assist us. Whenever we tried to ask something, she repeatedly said she needed to speak with her manager.

I did not go there expecting anything for free. I went there to apply and pay for an apartment according to my annual income. At the very least, I deserve respectful treatment and assistance from someone with professionalism and work ethics who is willing to help.

I asked her on which days her manager would be available, since she was unable to help us on her own. She told me the manager would be there on Monday. I informed her that I would return on Monday because she was not willing to assist us, and she became upset and asked me to leave.

This was extremely poor customer service. I hope this complaint is taken seriously and that steps are taken to improve the way future applicants are treated.

Owner response

Saray, we’re sorry for the way you and your family were treated. That is not the experience we want for anyone visiting our office to tour or apply. We expect our team to be welcoming, respectful, and helpful, and to provide clear guidance through the application process. Please contact the leasing office and ask to speak with the property manager on Monday so your complaint can be documented and reviewed. We will also follow up internally with the property manager to relay your feedback and ensure this is addressed with the team.

Nick C ★☆☆☆☆ Dec 2025

First night in the apartment found this drain pipe not cut correctly and have a terrible roach problem. Two weeks later and neither issues has been solved put in multiple maintenance tickets with no help provided. Sucks cause I'm stuck here for a year and don't even want to sleep here anymore. Don't waste your time or money here.

****Update*****
All my issues have finally been taken care of and things have been alot better. It just sucks it took this much before I could get anyone to listen. Marc Anthony went above and beyond to make things right with my situation and I am very appreciative of that. I still think the issues I had should have never happen but management did everything they could to fix it so I am grateful for that.

Owner response

Thanks for your review, Nick. We take resident feedback seriously and always want to be aware of anything affecting the living experience. Please reach out to the leasing office directly so the team can look into the details and follow up accordingly.

Herman Brashear ★★★★★ Nov 2025

Owner response

Thank you, Herman. We appreciate your rating and are glad to have you here! Let us know if there’s ever anything you need.

Lashay Wheeler ★★★★★ Nov 2025

The leasing agent Marc Anthony Is The Best ❤️❤️ very polite, helpful, and professional and caring I could tell that he really loves his job Thank Mr. Marc Anthony

Owner response

Thank you, Lashay. We’re so glad to hear that Marc Anthony made your experience a great one. We appreciate your feedback and are happy to have you here.

Showing 5 of 104 reviews Load more
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Data Sources

Apify Google Places (Scraper)
Last updated: Feb 26, 2026 9 fields
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