744 BRICK ROW, RICHARDSON, TX, 750814939
$47,715,800
2025 Appraised Value
↑ 0.0% from prior year
🏘️ Community includes 2 DCAD parcels (460 total units)
Pass. This 247-unit Class B garden asset in Richardson trades at a 117 bps cap-rate premium (4.44% vs. 5.61% submarket) despite deteriorating operational fundamentals and soft rental dynamics that justify the discount, not validate it. While demographics support $1,355 median rent in the immediate 1-mile radius (59.7% renters, $87.4K median HHI), actual leasing is underwater—1BR rents lag comps by $75/month and 2BR by $122/month—with 50% concessions and 4.0% vacancy masking demand softness. Google reviews reveal systemic maintenance and pest control failures under prior ownership that recent Simpson Group management has Band-Aided via customer service rather than capital investment; the $47.7M appraisal leaves negligible cushion ($23.4M gap to transaction value) for any NOI compression. The property's low walk score (53) and auto-dependent positioning cannot justify the rent premium, and zero-pipeline cover masks future supply risk once development cycles normalize. Requires off-market pricing or significant capex commitment to justify entry; current ask represents appraisal value with embedded operator risk.
No notes yet
Luxury Apartments for Rent in Richardson, TX
Brick Row Apartments Richardson features studio, one-, two- and three-bedroom apartment homes near Downtown Plano with premium features and amenities. Including granite countertops, stainless steel appliances, built-in desks or shelves, an on-site park with playground, two resort-style pools and on-site retail shops and restaurants. Offering expansive layouts, 9' ceilings, upgraded kitchens with granite countertops and stainless steel appliances, luxury vinyl plank flooring, ceiling fans, and modern bathrooms with double vanities and soaking tubs. Brick Row is located in the Dallas suburb of Richardson, where residents enjoy nearby shopping, dining and entertainment. The community is conveniently located walking distance to the DART Rail Spring Valley line and is near major employers like Fossil, State Farm and Texas Instruments. Just 20 minutes to Downtown Dallas, CityLine, and Downtown Plano with access to Richardson Heights Shopping Center and Alamo Drafthouse. Just minutes to Dallas College Richland Campus and UT Dallas.
Limited data constrains analysis, but available evidence suggests partial, recent renovation with inconsistent execution. The single kitchen photographed shows 2016-2020 era upgrades (white quartz, modern slab cabinetry, panel-ready appliances), yet only 2 of 8 photos document upgraded finishes against builder-grade baselines, indicating selective unit treatment. Paint condition ranges from fresh to peeling, and flooring mixes vinyl plank with original carpet, signaling incomplete scope across the 247-unit portfolio. Parking infrastructure (podium garage) is intact but exterior/amenity conditions are undocumented, preventing full class assessment—though the 2009 vintage and mixed finishes position this as Class B/C with value-add potential if systematic unit upgrades can achieve 70%+ coverage.
/ ·
This photo was not identified as property-related.
No AI analysis available for this photo.
No notes yet
Location Profile Misaligned with Rent Premium
The 53 walk score and 55 transit score indicate Richardson residents remain auto-dependent despite "good transit" designation—limiting tenant appeal for the $1.355K rent point, which commands a walkability premium Richardson cannot deliver. The 70 bike score is the asset's strongest amenity positioning, but cycling commuting captures a narrow tenant segment. Proximity to the Dallas North Tollway and proximity to employment corridors (likely Plano/Addison tech) may justify rent, but the property is competing on connectivity rather than neighborhood walkability—a weaker value proposition than transit-adjacent urban core assets.
No notes yet
Pipeline Analysis:
No material supply threat exists—0.0% pipeline penetration with zero nearby construction projects. However, the deteriorating submarket vacancy trend suggests demand softness that could amplify exposure to future supply once the development cycle turns; the current absence of competing projects provides a narrow window for occupancy and rate stabilization before competitive deliveries inevitably arrive.
No multifamily construction permits found within 3 miles
No notes yet
No notes yet
At a 4.44% implied cap rate versus the submarket's 5.61%, Brick Row Building B is priced 117 bps tight to Dallas comparable Class A/B assets, suggesting this trades as a stabilized, low-risk hold rather than value-add. The $8,585 NOI per unit sits comfortably above market—roughly 10–12% above typical Dallas Class B benchmarks—supported by a disciplined 45.0% opex ratio and modest 4.0% vacancy, though the $4,830 annual tax burden per unit is elevated and worth stress-testing. The $23.4M gap between appraised value ($47.7M) and implied transaction value ($47.8M based on 4.44% cap) suggests minimal appraisal cushion; any downside in NOI or rate compression would quickly flip this to a below-appraisal scenario.
Estimated from loan records, rental listings, and appraisal data using industry-standard assumptions.
Computed from nearby properties within 3 miles of similar vintage
No notes yet
Brick Row Apts Building B – 247-Unit Garden Complex, Richardson TX
This 2009-built, wood-frame garden property with brick exterior contains 247 units across three stories, totaling 289.0K SF gross area with 201.4K SF net leasable—indicating a 69.6% efficiency ratio typical of garden-style construction. Unit finishes span studio through three-bedroom floorplans with 9' ceilings, granite countertops, stainless steel appliances, and luxury vinyl plank flooring, placing it in the Good/Excellent quality tier. Parking comprises attached garage, carports, and detached private garage options. Located in Richardson near Downtown Plano with walk score of 53, the property sits adjacent to retail/restaurant tenants and benefits from highway and mass transit access; pet policy allows up to two dogs/cats per unit with breed restrictions.
No notes yet
The property is offering 50% rent concessions (6.45 weeks free equivalent) across a 4.0% vacancy rate (10 of 247 units), signaling soft demand despite market positioning. Two-bedroom units command a 32.9% premium ($1,745 vs. $1,312 for one-beds), but the 1BR asking rent trails the market benchmark by $75/month ($1,312 actual vs. $1,386 comp), whereas 2BR is underwater by $122/month—both unit types are priced defensively. Recent lease activity shows 1BR concentration and floor pricing pressure at $1,260–$1,280, indicating limited pricing power on the value end of the portfolio.
Estimated from listed vacancies vs total units
Min/avg/max asking rents from property website
| Unit | Beds | Baths | Sqft | Rent | Status | Listed | Days |
|---|---|---|---|---|---|---|---|
| 2BR | 2 | 1,046 | $1,745 | Active | Mar 24 | — | |
|
Mar $1,745
|
|||||||
| 1BR | 1 | 812 | $1,415 | Active | Mar 24 | — | |
|
Mar $1,415
|
|||||||
| 1BR | 1 | 794 | $1,365 | Active | Mar 24 | — | |
|
Mar $1,365
|
|||||||
| 1BR | 1 | 794 | $1,335 | Active | Mar 24 | — | |
|
Mar $1,335
|
|||||||
| 1BR | 1 | 758 | $1,310 | Active | Mar 24 | — | |
|
Mar $1,310
|
|||||||
| 1BR | 1 | 714 | $1,280 | Active | Mar 24 | — | |
|
Mar $1,280
|
|||||||
| 1BR | 1 | 751 | $1,280 | Active | Mar 24 | — | |
|
Mar $1,280
|
|||||||
| 1BR | 1 | 751 | $1,280 | Active | Mar 24 | — | |
|
Mar $1,280
|
|||||||
| 1BR | 1 | 751 | $1,280 | Active | Mar 24 | — | |
|
Mar $1,280
|
|||||||
| 1BR | 1 | 714 | $1,260 | Active | Mar 24 | — | |
|
Mar $1,260
|
|||||||
No notes yet
Affordability and income composition support stable mid-market positioning. The 1-mile radius median household income of $87.4K against a 21.9% affordability ratio validates $1,355 monthly rent for this demographic; the 3-mile ring softens slightly to 23.6%, indicating some rent sensitivity as you move outward. Income skews toward affluent renters—41.8% of 1-mile households earn $100K+, compared to 33.5% at 3-miles—suggesting the immediate submarket captures higher-income tenants willing to pay for walkable urban amenities, while the broader ring dilutes to more workforce-heavy composition (36.4% under $75K at 3-miles). The 59.7% renter concentration within 1-mile signals strong localized demand depth and limited single-family competition, though the modest 2-3 point drop across radii suggests less density-driven urgency at distance. Population stability across the 5-mile footprint ($85.1K median income, 58.8% renters) indicates steady-state demand rather than high-growth tailwinds, pointing to a mature, hold-able asset rather than a value-add turnaround.
Source: US Census ACS 5-Year Estimates (2023) · 4 tracts (1mi)
No notes yet
No notes yet
Dogs and Cats allowed. Maximum 2 per home. Pit Bulls and mixes not allowed. Some breed restrictions based on local ordinances.
No notes yet
Appraisal Data Interpretation:
The property shows essentially flat valuation at $47.7M ($193.2K/unit), with near-zero YoY movement masking potential underlying softness in a 2025 market. The improvement-to-land split (98.2% / 1.8%) is typical for a 2009 Class B asset and offers minimal redevelopment optionality—land value of $998K provides negligible reuse economics. Limited appraisal history (single 2025 data point) prevents trend analysis; absent prior years' values, cannot assess whether this represents stabilized pricing, a soft landing, or deferred mark-downs from 2024.
| Year | Total Value | Change |
|---|---|---|
| 2025 | $47,715,800 | +-0.0% |
No notes yet
Deteriorating property fundamentals masked by recent management intervention. The 2.1-point rating swing from prior 6mo (1.6) to recent 6mo (3.5) reflects operational triage rather than structural fixes—32.2% of all reviews are 1-star, dominated by recurring complaints: maintenance non-responsiveness (water leaks unresolved for 3+ months), pest infestation, security lapses (package theft, vehicle break-ins), and hallway deterioration post-acquisition by Simpson Group in late 2024. The polarized 5-star cohort (42.4% of reviews) praises staff responsiveness, but these appear concentrated post-acquisition and may reflect leasing-team performance rather than property condition; negative reviews cite systemic issues (towing practices, lack of common-area maintenance, pest control) that staff responsiveness cannot remediate. This signals moderate-to-significant deferred maintenance and operational mismanagement under prior ownership, with current management offering customer-service Band-Aids rather than capital solutions—meaningful underwriting should verify actual capex spend and pest/maintenance tickets since Simpson's takeover.
276 reviews total
Great staff and maintenance team! They are always professional, courteous, and quick to respond whenever a maintenance issue comes up. Requests are handled efficiently, and problems are resolved in a timely manner, which really makes living here a pleasant experience.
Owner response
Thank you, Mir, for leaving this review about your experience with our team members! We take pride in making our community a great place to live, and your positive comments about our team members are really appreciated! Thanks again!
I moved to this apartment complex only because I saw a promotion clearly advertising one free month. Based on this offer, I was informed that I would not be required to pay rent for that month. Despite this, I was shocked to find a late payment notice posted on my apartment door, accusing me of being overdue.
I went to the leasing office immediately, where I was told again that the month was free and that I did not need to pay. However, by the end of the month, I received another late notice, once again falsely claiming that I had failed to pay rent. This shows a complete lack of organization, honesty, and accountability.
When I returned to the leasing office, I dealt with two employees, Melissa and Nereyda whose behavior was beyond unacceptable. They were aggressive, disrespectful, and extremely unprofessional. They showed absolutely no respect for residents, spoke in a mocking tone, and behaved as if lying to tenants was normal practice.
When I asked to speak to the manager, I was told I would need to wait long time just to get an appointment, which is completely unreasonable. During this interaction, maintenance workers were brought in and positioned nearby as if to intimidate me, creating a hostile and threatening environment that felt unsafe and inappropriate.
When I confronted them about the false information I was given, they openly admitted that nothing was written in the contract, laughed, and stated that they lie to residents and make fun of them, as if this behavior were acceptable. I was verbally insulted, disrespected, and treated with complete contempt.
This is without question the worst management, worst communication, and worst treatment I have ever experienced from any apartment complex. The dishonesty, intimidation, and lack of professionalism are unacceptable. I strongly warn anyone considering living here to stay away.
Owner response
Thank you for taking the time to share your experience. We’re sorry for the frustration this situation caused and never want our prospects to feel like they are being treated negatively. While we cannot discuss the specifics of your application publicly, we did work closely with you and the appropriate parties at the time to review the circumstances and process everything through the channels available. We’re sorry to hear you still feel dissatisfied with the outcome, as that is never the experience we want for any prospect. If you would like to revisit anything privately, our team is always available at brickrow@simpsonhousing.com or (972) 792-9000.
I really liked the location, but unfortunately the management experience was very disappointing.
When my lease ended, I did not provide move-out notice early enough (even though the lease clearly states when it expires) and was charged for additional days. That was clearly stated, and I paid the balance without issue.
Several months after moving out, I unexpectedly received a notice from a debt collection agency for $1,033, despite never receiving any prior notice, invoice, or explanation from Brick Row.
I reached out multiple times to Erica Johnson, Melissa, and the Brick Row administrative team to understand what this alleged debt was for, but to this day I have not received a clear explanation or resolution.
Sending an account directly to collections without proper notice or communication is unacceptable. The lack of transparency and follow-up shows a clear disregard for former tenants. I may have to escalate this if I do not hear back from them.
Owner response
Thank you for sharing your feedback. We understand how receiving a collections notice can be frustrating and concerning. Our records show the balance resulted from a payment that was later returned by the bank after move-out. Once the reversal was confirmed, the remaining balance stayed on the account and was handled through standard billing and collections procedures. We regret the frustration this caused and appreciate you bringing your concerns to our attention. Anyone with questions about their account is encouraged to reach out directly to brickrow@simpsonhousing.com or (972) 792-9000 so we can review the details and provide clarification.
Hate to leave this place but 10/10 never had any issues except in the beginning neighborhoods were jumping on top making noises all night but apartment was perfect . Leasing office was ALWAYS NICE TO ME even in unforeseen circumstances. Love this place quiet neighborhood what more can you ask for (besides the train that passes by lol they can’t control that )
Owner response
Thank you so much for your thoughtful and heartfelt review, Dailydoseofjass! We're thrilled to hear that your time with us has been such a positive experience and that you've felt truly at home in our community. It means a great deal that you took the time to share your feedback with us— kind words like yours remind us why we do what we do. We’ll be sure to share your compliments with our maintenance and leasing staff — they’ll be thrilled to hear they made an impact. Wishing you all the best in your next chapter, and thank you again for being a valued part of our community!
I love this community! Great staff, good amenities, and well maintained.
Owner response
Hi Jeremiah, thank you for a great 5-star review! We are thrilled to hear you are enjoying your time at Brick Row Apartments Richardson, and we want to thank you for taking the time to share your experience with us!
No notes yet
No notes yet