11010 HARMONY HILL LN, ROWLETT (DALLAS CO), TX, 750890136
$64,137,120
2025 Appraised Value
↑ 0.0% from prior year
🏘️ Community includes 2 DCAD parcels (524 total units)
Pass. This 326-unit, 2016-built Class B+ portfolio in Rowlett carries a material disconnect between appraisal ($64.1M), asking price ($48.6M), and actual investment merit. The property is a stabilized hold with 4.2% cap rate and negligible land upside (1.4%), yet commands a 27.6% price premium to submarket comps ($205.9K/unit vs. $149.1K) despite 30.0% rent underperformance versus comparable 1-bedrooms. Operationally, bifurcated Google reviews (4.0 rating masking 21.2% one-star volume concentrated in deposit disputes, HVAC outages, and move-in quality) point to systemic deferred capital and weak lease administration, not transient management issues. Demographics reveal affordability strain—20.2% rent-to-income ratio against a 53.0% affluent demographic (>$100K HHI) and shallow 22.2% renter concentration suggests the asset underserves local workforce demand in a mature, non-growth market. Photo analysis shows 40% of units remain in builder-grade condition, offering 10–15% unit-level value-add potential, but this is insufficient to overcome overpriced stabilized positioning, incumbent debt maturity risk (2018 origination, 84-month term likely past due), and location misalignment (zero walkability, car-dependent pricing at premium rents). The 24.3% appraisal-to-ask gap reflects dated valuation rather than true opportunity; the zero-pipeline upside protection does not compensate for operational red flags and fundamental mispricing. Recommendation: Monitor for distressed debt restructure or sub-$40M re-pricing; current asking represents value-trap positioning for PE capital.
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1 - 3 Bedroom Apartments for Rent in Rowlett, TX
At Harmony Luxury Apartment Homes, experience exceptional comfort in spacious floor plans adorned with stylish features such as expansive pantries, elegant track lighting, and soothing ceiling fans. Nestled in Rowlett, TX, our community provides a serene and peaceful setting while keeping you close to the dynamic energy of the Dallas-Fort Worth metroplex. Experience the convenience of our large selection of community and apartment amenities available at Harmony Luxury Apartments in Rowlett, TX. Our expertly designed homes feature elevated touches like spacious food pantries, large stainless steel under-mount sinks, expansive ceilings, and garden-style tubs. Our community amenities include two resort style swimming pools, a working lounge, a 9-hole disc golf course, two bark parks, and more! At Harmony Luxury Apartments, you'll live in the best location on the George Bush Turnpike, where you're just a short drive to Downtown Dallas, Plano, Allen, the I-75 Corridor, and just about all that Rowlett has to offer! Your errands will be a breeze with essential stores like Walmart, Target, and Home Depot just minutes away. Dine, shop, and access world-class entertainment at Firewheel Town Center and Town East Mall nearby. After you're done, end your day with a round of golf at one of the three premier courses close by, including Firewheel Golf Park, Waterview Golf Club, and Woodbridge Golf Club. Plus, our location is perfect for families. The world-class Baylor Scott and White Medical Center is right next door, servicing the highly-rated Garland Independent School District.
Interior Finishes & Renovation Status
This 2016-built property shows split-condition finishes across its 326 units, positioning it as a partial value-add opportunity. Kitchen observations reveal inconsistent renovation: 33 of 87 analyzed photos exhibit upgraded/luxury finishes (two-tone cabinetry, quartz countertops, stainless appliances, geometric tile backsplashes) estimated 2018–2020 vintage, while 14 units retain builder-grade finishes with visible deferred maintenance (peeling cabinet liners, chipped paint, staining). Vinyl plank flooring dominates (21 observations), with granite/quartz splits roughly 60/40 in upgraded units. The kitchen photo showing "significant wear and maintenance issues" on builder-grade cabinetry flags roughly 40% of units likely remain in original or minimally refreshed condition.
Exterior & Amenities
Exterior curb appeal is strong: mid-rise podium architecture (47 mid-rise observations) with contemporary mixed materials (brick, siding), professional landscaping, and decorative fountains project Class B+ positioning. Amenities are luxury-tier resort-style—salt-water pools with integrated spas, pergolas, sail shades, and ample lounge seating—appropriate for the 2016 construction date and commanding premium rents.
Class Assessment & Rehab Potential
Property grades as solid Class B with Class A amenities. The 40% of units in original/deferred condition (builder-grade appliances, unrefurbished cabinetry) offer clear unit-level value-add via kitchen/bath refreshes to match upgraded comps, suggesting 10–15% upside through selective renovation without full repositioning.
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This photo was not identified as property-related.
No AI analysis available for this photo.
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Location Profile Misaligned with Rent Positioning
This Rowlett property is fundamentally car-dependent (Walk Score 0, Transit Score 0) with no meaningful transit access, placing it in the bottom tier of urban mobility. At $1.047K/month average rent, the asset is pricing as workforce/value-oriented multifamily, yet suburban isolation with zero walkability typically supports rent 15–25% lower than urban comparables. The lack of employment center proximity and minimal amenity walkability suggests the rental base is commute-dependent, making this product vulnerable to affordability pressure if tenant job stability deteriorates. Unit count (326) and location profile are mismatched for premium positioning.
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Supply Pipeline Analysis
Zero pipeline activity within the competitive set provides meaningful downside protection for this 326-unit asset. With 0.0% competing supply in the pipeline and no active construction starts nearby, rent growth trajectory depends entirely on broader submarket dynamics—which are currently favorable given the improving vacancy trend. This supply void is material: the asset avoids the typical 18–36 month headwinds that accompany new deliveries in dense urban corridors.
No multifamily construction permits found within 3 miles
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The incumbent debt carries material refinancing risk with a 2018 origination and 84-month term pointing to maturity around early 2025—now 9+ months past due unless extended. At $34.0M on 326 units ($104.3K/unit), the loan-to-estimated-sale-price ratio sits at 70.0%, indicating moderate leverage, though the $64.1M appraised value suggests 53.0% LTV if accurate. The single transaction since 2018 and absentee company ownership with no distress signals (no foreclosure deeds, quit claims) indicate a stable hold rather than a flip—however, the maturity timeline combined with an estimated sale price 24.3% below appraisal warrants direct confirmation of loan status and any extension agreements, as the spread may reflect market resets or carry-forward underwriting assumptions rather than current conditions.
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Cap rate compression and valuation disconnect signal a stabilized asset priced aggressively relative to fundamentals. The estimated 4.2% cap rate sits 120 basis points above the implied 3.18%, suggesting either conservative NOI underwriting or market pricing that doesn't reflect current income—a red flag for overpaid stabilized product in a rising-rate environment. At $6.3K NOI per unit against a $149.1K price per unit, Harmony trades at a 4.2% yield while the submarket averages $205.9K per unit, indicating this portfolio commands a 27.6% price premium despite 0.3% vacancy and a healthy 50% opex ratio. The $48.6M asking price represents a 24.3% discount to the $64.1M appraisal, but this gap likely reflects dated appraised value rather than true upside—the property is effectively a stabilized hold, not a value-add opportunity.
Estimated from loan records, rental listings, and appraisal data using industry-standard assumptions.
Based on most recent loan: $34,020,000 (Feb 2018, attom)
Computed from nearby properties within 3 miles of similar vintage
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Harmony comprises 326 units across four mid-rise buildings delivered in 2016 with wood-frame construction and brick exterior, spanning 250.6K SF in excellent condition. Unit finishes feature granite countertops, stainless steel appliances, 10-foot ceilings, and washer/dryer hookups, positioning this as an upper-midscale asset. The community amenities are resort-oriented (dual pools, disc golf, bark parks) with co-working space, suggesting a lifestyle-focused demographic. Rowlett location provides highway access to I-30, I-75, and Bush Turnpike with proximity to Firewheel retail but walk score of zero indicates car dependency.
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Harmony Luxury is severely underpriced relative to market and aggressively competing for occupancy. The asking rent of $1.047M for 1-bedrooms trails the submarket benchmark by $449 (30.0%), suggesting either older/inferior units or desperate leasing velocity given only 1 active listing across 326 units. The $2.985K concession (ends 04/15) signals near-term pricing pressure, though snapshot volatility (7 available units on 03/23, then 0 two days later) indicates transient leasing activity rather than sustained demand. Without in-place rent or multi-unit-type pricing visibility, the data suggests management is chasing volume over rate preservation.
Estimated from listed vacancies vs total units
| Unit | Beds | Baths | Sqft | Rent | Status | Listed | Days |
|---|---|---|---|---|---|---|---|
| 1BR | 1 | 560 | $1,047 | Active | Apr 12 | 725 | |
|
Apr $1,047
|
|||||||
| Unit 1511 | 1BR | 1 | 758 | $1,173 | Inactive | Sep 29 | 37 |
| Indigo | 1BR | 1 | 758 | — | Inactive | Mar 23 | — |
| Scarlet | 1BR | 1 | 836 | — | Inactive | Mar 23 | — |
| Jade | 1BR | 1 | 959 | — | Inactive | Mar 23 | — |
| Azure | 2BR | 2 | 888 | — | Inactive | Mar 23 | — |
| Emerald | 2BR | 2 | 1,026 | — | Inactive | Mar 23 | — |
| Magenta A | 2BR | 2 | 1,149 | — | Inactive | Mar 23 | — |
| Amethyst | 2BR | 2 | 1,246 | — | Inactive | Mar 23 | — |
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Income-to-rent mismatch signals affordability strain despite affluent demographic profile. At $1,047/month, the property commands a 20.2% affordability ratio against a $110.5K median household income in the 3-mile radius—acceptable on surface, but the distribution skews heavily toward affluence (53.0% earning $100K+) while 19.1% earn under $50K, suggesting this complex underserves its local workforce. Renter concentration remains shallow at 22.2% within 3 miles, indicating the property relies on owner-occupant substitution rather than depth of rental demand. Population stability and consistent income levels across 3- and 5-mile rings suggest a mature, non-growth market where unit absorption depends on price positioning rather than demographic tailwinds.
Source: US Census ACS 5-Year Estimates (2023) · 0 tracts (1mi)
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Critical data integrity issue: The unit mix reports only 2 one-bedroom units across 326 total units (0.6%), yet the property shows 1 listing at $1.047M average rent—a figure that inverts the typical studio-to-three-bedroom rent hierarchy and suggests either a data entry error or that this represents commercial/premium space rather than standard residential units. Without accurate unit distribution and rent comparables across bedroom types, portfolio composition and rent growth assumptions cannot be validated. Recommend data verification before underwriting.
Estimated from 2 listed units (0.6% of 326 total)
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Appraisal Analysis – HARMONY LUXURY BLDGS 1,2,4&7
The property is effectively flatlined year-over-year at $64.1M, translating to $196.8K per unit—typical for Class A multifamily but concerning given 2025 market recovery patterns. With land representing just 1.4% of total value ($869.8K), redevelopment upside is minimal; this is a pure operating asset with limited land monetization optionality. The single 2025 appraisal provides insufficient history to assess whether the 0.0% change reflects genuine market stability or a hold pending further macro clarity, though the tight land-to-improvement ratio suggests the value driver remains the income stream, not underlying real estate basis.
| Year | Total Value | Change |
|---|---|---|
| 2025 | $64,137,120 | +-0.0% |
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Rating deterioration and bifurcated operational quality signal management inconsistency that undermines investment thesis. The 4.0 overall rating masks a severe skew: 133 one-star reviews (21.2% of 629) against 420 five-star reviews (66.7%), with the recent six-month average declining from 4.3 to 4.2. One-star reviews cluster around three distinct failures—deposit/fee disputes ("charged random fees," "scam you out of your deposit"), maintenance delays on critical systems (HVAC outages exceeding 80°F, water damage), and move-in quality (roaches, uncleaned units)—suggesting systemic property condition and lease enforcement issues beyond isolated incidents. The stark contrast between glowing maintenance-team reviews (Tyler, Robert, Rob consistently praised for responsiveness) and scathing complaints about the same systems indicates that individual staff excellence masks underlying asset deterioration and inconsistent operational standards across the 326-unit portfolio. This rating pattern and negative review themes point to deferred capital spending and weak lease administration processes rather than transient management issues.
630 reviews total
They are not honest. You will be charged random fees for services that are not provided or up to standard. You will be charged for lease violations weeks after speaking to office staff and being told the matter is resolved and not to worry about it.
Your packages will be stolen from the mailroom with zero. Your vehicle will be vandalized. You will go through a lot more, so look at Apple Maps reviews and Yelp reviews to get more of an idea.
Update: to clarify, nothing was ever resolved and the only reason they reached out to “remedy” the situation was to try and get me to take down the review to cover their ass.
Don’t move here, look at all the 1 star reviews across all platforms.
Owner response
Hello Jeremy,
We thank you for taking the time to give us this feedback. Cole, the Regional Commuity Director, was able to reach out to you for further context in order to improve your experience! We are pleased to know that Cole was able to address your concerns in addition to explaining City Ordinances and Community Policies. Please let us know if we can futher assist you in the future.
Sincerely,
Harmony Luxury
First of all let me say shout to DEONNA! She made my whole experience great!!!Also putting the cherry on top was Chris and sherry helping me on move in day! The team made everything quick and efficient for me and with clear communication!
Owner response
Hi David,
Thank you for your fantastic review! We're thrilled to hear that Deonna, Chris, and Sheri made your experience smooth and enjoyable. Weidner is committed to providing a high-quality living experience, and it's wonderful to know our team delivered just that. Welcome to the community!
This was by far the best experience I ever had when it comes to finding my next home!! Spacious floorplans, modern aesthetics, stainless steel appliances and world class service from Sydney. She was very helpful by answering all my questions and making me feel right at home. If you’re looking for your next home look no further. Don’t walk, run!
Owner response
Hi Nick,
Thank you for your fantastic review! We're thrilled to hear that you had such a positive experience with us. It's great to know that Sydney provided world-class service and made you feel at home. We appreciate your kind words and look forward to welcoming you to your new home!
The best part about the harmony while living here are the events hosted by Kaylee and her family. 10/10!!
Owner response
Hi McKayla,
Thank you for your review! We're thrilled to hear that you enjoy the events hosted by Kaylee and her family. We are committed to creating a warm and welcoming environment, and it's wonderful to know that these events contribute to your positive experience!
With care,
Harmony Team
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