BEACON ON WESTMORELAND

120 S WESTMORELAND RD, DESOTO, TX, 75115

APARTMENT (BRICK EXTERIOR) Garden 194 units Built 2020 3 stories ★ 4.7 (377 reviews) 🚶 39 Car-Dependent 🚲 36 Somewhat Bikeable

$38,330,990

2025 Appraised Value

↓ 4.2% from prior year

EXECUTIVE SUMMARY: PASS

Beacon on Westmoreland presents a distressed 2020-vintage asset masquerading as stabilized Class A, with a 129.3% LTV debt structure ($59.6M debt / $38.3M appraised value) against an 82.5% vacancy rate and $1.539K NOI per unit—60–70% below Dallas Class A benchmarks—that signals fundamental demand weakness rather than transient operational dysfunction. The $30.7M commercial loan lacks clear maturity terms, the FHA tranche (5.07%, 2058) provides only partial cover, and a 0.2 DSCR indicates the property cannot service current obligations; combined with a four-year hold and no refinance activity despite May 2023 FHA origination, the owner is almost certainly under refinancing pressure and likely a forced liquidation. Market tailwinds (zero pipeline, affluent $102.3K median income micro-market) are offset by structural headwinds—a car-dependent Walk Score of 39 location commanding premium rents ($1.33K) disconnected from deeper renter pools 3–5 miles out (25.7%–35.3% renter concentration, $81.9K–$91.0K incomes), plus a 2-bedroom-heavy unit mix (47.4%) misaligned with young professional demand and thin 3-bedroom leasing. Physical condition and amenities are genuinely Class A, but Google reviews showing 19 one-star resident complaints against leasing-driven five-star ratings flag post-lease operational risk; the asking price ($47.2M, $8.8M above appraisal) and severe rent concessions (up to 6 weeks free) confirm forced positioning. Recommendation: Pass. This requires 18–24 months of operational stabilization to validate the debt structure, but current cash flow cannot support refinance at market rates; the investment thesis depends entirely on market mean reversion in a submarket showing demand weakness, not supply constraints.

AI overview · Updated 21 days ago
Abstract Notes

No notes yet

Welcome to The Beacon on Westmoreland Apartments, nestled in DeSoto, Texas!

Luxury studio, one, two, and three bedroom apartments with spacious living areas, lofty ceilings, walk-in closets, and premium finishes. Resort-style amenities including swimming pool, dog park, playground, and scenic walking & biking trails.

Beacon on Westmoreland is a recently stabilized Class A property with minimal value-add opportunity. All 194 units feature consistent 2018–2020 era finishes: quartz countertops (predominantly white with gray veining), modern shaker or slab cabinetry in white or dark stains, mid-range stainless appliances, and vinyl plank flooring. Bathrooms show comparable quality with quartz counters and contemporary tile work. Exterior condition is excellent across 36 analyzed photos, with resort-style pool and premium fitness amenities (TRUE cardio equipment, geometric design, natural light) typical of new construction. No evidence of deferred maintenance, unit variance, or dated finishes—the property presents as fully renovated/newly built rather than a value-add play.

AI analysis · Updated 21 days ago

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AI Analysis

Location Profile Misaligned with Rent Level

A Walk Score of 39 and Bike Score of 36 classify this DeSoto property as car-dependent with minimal alternative transit options—typical for suburban multifamily but problematic given the $1.33K average rent. Without transit score data, we lack the full mobility picture, but the absence of walkable amenities (grocery, dining, fitness within pedestrian distance) will constrain tenant appeal to those without personal vehicles. This positioning works only if the submarket commands a demographic with longer commutes to Dallas employment centers or if unit quality/amenities justify the premium for a car-dependent location. Recommend stress-testing rent assumptions against comparable car-dependent assets in lower-rent rings.

AI analysis · Updated 21 days ago
Distance Name Category
📍 14.0 miles from Downtown Dallas
Map Notes

No notes yet

No near-term supply pressure, but deteriorating market fundamentals pose the real risk. The 194-unit asset faces zero competing pipeline (0.0% of inventory), eliminating supply-side headwinds for the next 2–3 years. However, submarket vacancy is trending worse, suggesting demand weakness or elevated churn—a demand-side problem that supply competition won't create but that could compress spreads before any new projects even break ground. The lack of pipeline activity in the submarket may reflect prior overbuilding cycles or weak fundamentals that deterred new development; either way, monitor occupancy trajectory closely through the next 12 months as the more immediate driver of value.

AI analysis · Updated 21 days ago
🏗️ 0 permits within 3 mi
0% pipeline

No multifamily construction permits found within 3 miles

Nearby Construction Notes

No notes yet

Debt & Transaction History

Critical refinancing risk and distressed debt structure. The property carries $59.6M in total debt against a $38.3M appraised value—129.3% LTV—with a $30.7M commercial loan from 2021 showing no maturity date or rate, signaling either a balloon note or bridge financing likely due for extension or refinance. The FHA loan ($29.0M at 5.07%, maturing 2058) provides only partial stability; the 0.2 DSCR indicates severe debt service coverage weakness and suggests current cash flow cannot support either obligation. A four-year hold by a company-type absentee owner with only one transaction and no refinance activity despite originating an FHA note in May 2023 points to a seller under refinancing pressure, particularly if the mezzanine/bridge tranche requires renewal in an unfavorable rate environment.

AI analysis · Updated 21 days ago
Ownership Duration
4.6 years
Since Aug 2021
Transactions
1 recorded
Owner Type
Company
Absentee owner
Owner Mailing Address
5922 BENT TRL, DALLAS, TX 75248-2720

🏛️ TX Comptroller Entity Data

Registered Agent
Kaliser & Associates Pc
6275 W PLANO PKWY., SUITE 500D, PLANO, TX, 75093
Officers / Directors
Brian Shepler — MANAGER
Entity Mailing Address
PO BOX 149, ADDISON, TX, 75001
State of Formation
DE
SOS Status
ACTIVE
Current Lender
Prime Finance Short Duration Holdin
Loan Amount
$30,660,000 ($158,041/unit)
Maturity Date
Not recorded
Loan Type
Commercial
August 02, 2021 Resale Vendor's Lien
Buyer: Shepler Capital Bow Llc, from Tc F Desoto Lp
Prime Finance Short Duration Holdin $30,660,000 Commercial Senior
Debt Notes

No notes yet

Financial Estimates

This property exhibits severe distress metrics inconsistent with its 2020 vintage and Class A positioning. The 82.5% vacancy rate and $1.539K NOI per unit—roughly 60–70% below Dallas Class A stabilized benchmarks (~$2.5K)—indicate either transient operational dysfunction or fundamental marketability issues; paired with a 0.63% cap rate, the $47.2M asking price assumes near-perfect stabilization recovery that the 0.2 DSCR cannot support. The $8.8M spread between appraised value ($38.3M) and estimated sale price signals either forced liquidation or aggressive assumptions embedded in the listing, while the 45% opex ratio remains reasonable, masking that NOI depression stems entirely from revenue collapse rather than cost control. This is a value-add or distressed play requiring immediate operational audit—not a stabilized acquisition.

AI analysis · Updated 21 days ago

Estimated from loan records, rental listings, and appraisal data using industry-standard assumptions.

Sale & Valuation

Est. Sale Price
$47,169,231
Sale $/Unit
$243,140
Value YoY
-4.2%
Implied Cap Rate
0.78%
Est. Cap Rate
0.63%

Operating Income

Gross Potential Rent
$3,101,871/yr
Est. Vacancy
82.5%
Submarket Vac.
5.0%
Eff. Gross Income
$542,827/yr
OpEx Ratio
45%
Est. NOI
$298,555/yr
NOI/Unit
$1,539/yr

Debt & Taxes

Taxes/Unit
$4,940/yr
Est. DSCR
0.2 ⚠️ Distress

Based on most recent loan: $30,660,000 (Aug 2021, attom)

Financial Estimates Notes

No notes yet

Property Summary

BEACON ON WESTMORELAND is a 194-unit, 3-story garden-style apartment community built in 2020 with 253.8K SF of brick/wood-frame construction in excellent condition. Unit finishes span studio through 3-bedroom floor plans with 9-foot ceilings, quartz counters, stainless appliances, and in-unit washer/dryer connections; garage parking is included. Located in DeSoto (Walk Score 39), the property carries pet fees ($350 one-time + $25/month per unit, max 2 pets with breed restrictions) and resident pays utilities directly (electricity, water, internet, cable). Amenity package includes fitness center, clubhouse, grill house, pool, dog park, and walking/biking trails.

AI analysis · Updated 21 days ago

Property Details

Account #
200657400A0010000
Market
Dallas County, TX
Building Class
APARTMENT (BRICK EXTERIOR)
Building Style
Garden
Construction
D-WOOD FRAME
Quality
EXCELLENT
Condition
EXCELLENT
Stories
3
Gross Building Area
253,794 SF
Net Leasable Area
164,310 SF
Neighborhood
UNASSIGNED
Last Sale
August 02, 2021
Place ID
ChIJ1cjw-GiTToYRW5sQM7-tv-I
Business Status
Operational
Enriched
about 2 months ago

Owner Information

Owner
SHEPLER CAPITAL BOW LLC
Mailing Address
ATTN BRIAN SHEPLER
DALLAS, TEXAS 752482720
Property Notes

No notes yet

Rental Performance

Beacon on Westmoreland is severely distressed, with 82.5% of the 194-unit portfolio actively marketed and aggressive concessions signaling tenant loss, not growth. Available inventory jumped from 0 to 199 units between March 21–24, indicating either a major lease-up failure or data anomaly; current asking rents ($1.33M average) are pulled down by recent leases spanning $1.10K–$2.25K across unit types, suggesting heavy discounting to move vacancies. The property is offering up to 6 weeks free rent on select floorplans—a material concession widening that typically indicates market softness or competitive pressure. Three-bedroom units command $2.07K average rent but represent a minimal lease volume, while 2-bedrooms ($1.41K average) are the workhorse, yet recent transaction data shows wide scatter ($1.28K–$2.04K) consistent with selective leasing around demand pockets rather than stabilized pricing.

AI analysis · Updated 21 days ago
Submarket Rent Growth
📊 Nearby properties
Vacancy Trend
Deteriorating
📊 RentCast zip-level data
Submarket Rent/SF
📊 Nearby properties

Rent Trends

Estimated Occupancy

Estimated from listed vacancies vs total units

Asking Rent Range

Min/avg/max asking rents from property website

Concession Trend (Weeks Free)

Available Units Over Time

Latest Scrape (Mar 24, 2026)

Rent Range
$799 – $2,499
Avg: $1,339
Available
199 units
Concessions
Up to 6 weeks free

Fees

Application: Admin: Pet Deposit: 250 Pet Rent Monthly: 25

Concession Details

  • Up to 6 weeks rent free on select floorplans
  • A1: 2 Weeks Rent Free
  • A2: 6 Weeks Rent Free
  • A2 - Stand-Up Shower: 6 Weeks Rent Free
  • B1: 2 Weeks Rent Free
🏠 160 active listings | Studio avg $937 | 1BR avg $1,140 | 2BR avg $1,410 | 3BR avg $2,068 | Trend: No data
Unit Beds Baths Sqft Rent Status Listed Days
3BR 3 1,391 $2,499 Active Mar 24
Mar $2,499
3BR 2 1,212 $2,384 Active Mar 24
Mar $2,384
3BR 3 1,391 $2,372 Active Mar 24
Mar $2,372
3BR 2 1,212 $2,254 Active Mar 24
Mar $2,254
1BR 1 850 $2,218 Active Mar 24
Mar $2,218
2BR 2 949 $2,014 Active Mar 24
Mar $2,014
2BR 2 1,031 $1,950 Active Mar 24
Mar $1,950
2BR 2 1,031 $1,950 Active Mar 24
Mar $1,950
2BR 2 1,120 $1,949 Active Mar 24
Mar $1,949
2BR 2 1,120 $1,949 Active Mar 24
Mar $1,949
2BR 2 1,120 $1,949 Active Mar 24
Mar $1,949
2BR 2 1,120 $1,949 Active Mar 24
Mar $1,949
2BR 2 1,120 $1,949 Active Mar 24
Mar $1,949
2BR 2 949 $1,929 Active Mar 24
Mar $1,929
2BR 2 1,028 $1,874 Active Mar 24
Mar $1,874
2BR 2 1,028 $1,874 Active Mar 24
Mar $1,874
2BR 2 1,028 $1,874 Active Mar 24
Mar $1,874
2BR 2 1,028 $1,874 Active Mar 24
Mar $1,874
2BR 1 975 $1,750 Active Mar 24
Mar $1,750
2BR 1 980 $1,750 Active Mar 24
Mar $1,750
2BR 1 975 $1,695 Active Mar 24
Mar $1,695
2BR 1 1,040 $1,675 Active Mar 24
Mar $1,675
3BR 2 934 $1,665 Active Mar 24
Mar $1,665
1BR 1 777 $1,665 Active Mar 24
Mar $1,665
3BR 2 1,181 $1,650 Active Mar 24
Mar $1,650
3BR 2 1,181 $1,650 Active Mar 24
Mar $1,650
2BR 2 1,150 $1,623 Active Mar 24
Mar $1,623
1BR 1 777 $1,615 Active Mar 24
Mar $1,615
1BR 1 777 $1,615 Active Mar 24
Mar $1,615
1BR 1 777 $1,605 Active Mar 24
Mar $1,605
2BR 2 998 $1,599 Active Mar 24
Mar $1,599
1BR 1 777 $1,599 Active Mar 24
Mar $1,599
1BR 1 777 $1,575 Active Mar 24
Mar $1,575
2BR 1 860 $1,560 Active Mar 24
Mar $1,560
2BR 1 860 $1,560 Active Mar 24
Mar $1,560
1BR 1 777 $1,545 Active Mar 24
Mar $1,545
1BR 1 777 $1,545 Active Mar 24
Mar $1,545
2BR 2 973 $1,530 Active Mar 24
Mar $1,530
2BR 2 973 $1,530 Active Mar 24
Mar $1,530
2BR 2 1,150 $1,507 Active Mar 24
Mar $1,507
2BR 2 898 $1,506 Active Mar 24
Mar $1,506
2BR 2 998 $1,499 Active Mar 24
Mar $1,499
2BR 2 998 $1,499 Active Mar 24
Mar $1,499
2BR 2 998 $1,499 Active Mar 24
Mar $1,499
2BR 1 1,070 $1,475 Active Mar 24
Mar $1,475
2BR 1 1,070 $1,475 Active Mar 24
Mar $1,475
2BR 2 1,150 $1,459 Active Mar 24
Mar $1,459
2BR 1 762 $1,430 Active Mar 24
Mar $1,430
2BR 1 762 $1,430 Active Mar 24
Mar $1,430
2BR 1 762 $1,430 Active Mar 24
Mar $1,430
2BR 2 1,150 $1,405 Active Mar 24
Mar $1,405
2BR 1 1,040 $1,400 Active Mar 24
Mar $1,400
1BR 1 780 $1,399 Active Mar 24
Mar $1,399
1BR 1 780 $1,399 Active Mar 24
Mar $1,399
2BR 2 973 $1,350 Active Mar 24
Mar $1,944
2BR 1 975 $1,350 Active Mar 24
Mar $1,350
2BR 1 975 $1,350 Active Mar 24
Mar $1,350
2BR 1 975 $1,350 Active Mar 24
Mar $1,350
2BR 1 975 $1,350 Active Mar 24
Mar $1,350
2BR 1 975 $1,350 Active Mar 24
Mar $1,350
2BR 1 975 $1,350 Active Mar 24
Mar $1,350
2BR 1 975 $1,350 Active Mar 24
Mar $1,350
2BR 1 975 $1,350 Active Mar 24
Mar $1,350
2BR 1 975 $1,350 Active Mar 24
Mar $1,350
2BR 1 975 $1,350 Active Mar 24
Mar $1,350
2BR 2 973 $1,350 Active Mar 24
Mar $1,350
2BR 2 973 $1,350 Active Mar 24
Mar $1,350
2BR 2 973 $1,350 Active Mar 24
Mar $1,350
1BR 1 690 $1,325 Active Mar 24
Mar $1,325
1BR 1 670 $1,300 Active Mar 24
Mar $1,300
2BR 2 850 $1,299 Active Mar 24
Mar $1,299
2BR 1 762 $1,299 Active Mar 24
Mar $1,299
2BR 2 850 $1,299 Active Mar 24
Mar $1,299
2BR 1 975 $1,299 Active Mar 24
Mar $1,299
2BR 1 975 $1,299 Active Mar 24
Mar $1,299
2BR 1 975 $1,299 Active Mar 24
Mar $1,299
2BR 1 975 $1,299 Active Mar 24
Mar $1,299
2BR 1 975 $1,299 Active Mar 24
Mar $1,299
2BR 1 762 $1,299 Active Mar 24
Mar $1,299
1BR 1 690 $1,299 Active Mar 24
Mar $1,299
2BR 1 762 $1,299 Active Mar 24
Mar $1,299
2BR 1 762 $1,299 Active Mar 24
Mar $1,299
2BR 1 762 $1,299 Active Mar 24
Mar $1,299
2BR 1 762 $1,299 Active Mar 24
Mar $1,299
2BR 1 762 $1,299 Active Mar 24
Mar $1,299
2BR 1 762 $1,299 Active Mar 24
Mar $1,299
2BR 1 762 $1,299 Active Mar 24
Mar $1,299
2BR 2 898 $1,275 Active Mar 24
Mar $1,275
2BR 2 850 $1,275 Active Mar 24
Mar $1,275
2BR 1 762 $1,275 Active Mar 24
Mar $1,275
2BR 2 1,025 $1,269 Active Mar 24
Mar $1,269
1BR 1 754 $1,243 Active Mar 24
Mar $1,243
1BR 1 754 $1,243 Active Mar 24
Mar $1,243
1BR 1 754 $1,243 Active Mar 24
Mar $1,243
1BR 1 657 $1,224 Active Mar 24
Mar $1,224
Studio 1 550 $1,214 Active Mar 24
Mar $1,214
2BR 1 860 $1,199 Active Mar 24
Mar $1,199
2BR 1 860 $1,199 Active Mar 24
Mar $1,199
2BR 1 860 $1,199 Active Mar 24
Mar $1,199
2BR 1 860 $1,199 Active Mar 24
Mar $1,199
2BR 1 860 $1,199 Active Mar 24
Mar $1,199
2BR 1 860 $1,199 Active Mar 24
Mar $1,199
2BR 1 860 $1,199 Active Mar 24
Mar $1,199
2BR 1 860 $1,199 Active Mar 24
Mar $1,199
2BR 1 860 $1,199 Active Mar 24
Mar $1,199
2BR 1 860 $1,199 Active Mar 24
Mar $1,199
2BR 1 860 $1,199 Active Mar 24
Mar $1,199
2BR 1 800 $1,189 Active Mar 24
Mar $1,189
2BR 1 800 $1,189 Active Mar 24
Mar $1,189
1BR 1 603 $1,185 Active Mar 24
Mar $1,185
1BR 1 544 $1,150 Active Mar 24
Mar $1,150
1BR 1 657 $1,140 Active Mar 24
Mar $1,140
2BR 1 800 $1,125 Active Mar 24
Mar $1,125
1BR 1 657 $1,121 Active Mar 24
Mar $1,121
1BR 1 740 $1,115 Active Mar 24
Mar $1,115
1BR 1 740 $1,115 Active Mar 24
Mar $1,115
1BR 1 740 $1,115 Active Mar 24
Mar $1,115
2BR 1 800 $1,100 Active Mar 24
Mar $1,100
2BR 1 800 $1,100 Active Mar 24
Mar $1,100
1BR 1 674 $1,099 Active Mar 24
Mar $1,099
1BR 1 674 $1,099 Active Mar 24
Mar $1,099
1BR 1 674 $1,099 Active Mar 24
Mar $1,099
1BR 1 674 $1,099 Active Mar 24
Mar $1,099
1BR 1 570 $1,075 Active Mar 24
Mar $1,075
1BR 1 535 $1,059 Active Mar 24
Mar $1,059
1BR 1 754 $1,050 Active Mar 24
Mar $1,525
1BR 1 754 $1,050 Active Mar 24
Mar $1,050
1BR 1 754 $1,050 Active Mar 24
Mar $1,050
2BR 1 932 $1,049 Active Mar 24
Mar $1,049
1BR 1 528 $1,025 Active Mar 24
Mar $1,545
1BR 1 657 $999 Active Mar 24
Mar $999
2BR 1 932 $999 Active Mar 24
Mar $999
1BR 1 670 $998 Active Mar 24
Mar $998
1BR 1 670 $959 Active Mar 24
Mar $959
1BR 1 670 $959 Active Mar 24
Mar $959
2BR 1 932 $950 Active Mar 24
Mar $950
1BR 1 690 $950 Active Mar 24
Mar $950
1BR 1 690 $950 Active Mar 24
Mar $950
1BR 1 690 $950 Active Mar 24
Mar $950
1BR 1 690 $950 Active Mar 24
Mar $950
1BR 1 690 $950 Active Mar 24
Mar $950
2BR 1 732 $925 Active Mar 24
Mar $925
1BR 1 670 $921 Active Mar 24
Mar $921
2BR 1 732 $900 Active Mar 24
Mar $900
2BR 1 732 $900 Active Mar 24
Mar $900
1BR 1 670 $900 Active Mar 24
Mar $900
1BR 1 670 $900 Active Mar 24
Mar $900
1BR 1 570 $900 Active Mar 24
Mar $900
1BR 1 535 $899 Active Mar 24
Mar $899
1BR 1 670 $850 Active Mar 24
Mar $850
1BR 1 670 $850 Active Mar 24
Mar $850
1BR 1 570 $850 Active Mar 24
Mar $850
1BR 1 670 $850 Active Mar 24
Mar $850
1BR 1 670 $850 Active Mar 24
Mar $850
1BR 1 670 $850 Active Mar 24
Mar $850
1BR 1 570 $850 Active Mar 24
Mar $850
1BR 1 570 $850 Active Mar 24
Mar $850
1BR 1 570 $850 Active Mar 24
Mar $850
Studio 1 351 $799 Active Mar 24
Mar $799
Studio 1 351 $799 Active Mar 24
Mar $799
2BR 2 1,095 $2,042 Inactive Mar 24
Mar $2,042
2BR 2 1,095 $1,980 Inactive Mar 24
Mar $1,980
2BR 2 949 $1,932 Inactive Mar 24
Mar $1,932
1BR 1 777 $1,635 Inactive Mar 24
Mar $1,635
1BR 1 777 $1,550 Inactive Oct 11 379
Oct $1,550
1BR 1 700 $1,543 Inactive Mar 24
Mar $1,543
2BR 1 975 $1,350 Inactive Mar 24
Mar $1,350
2BR 1 975 $1,299 Inactive Mar 24
Mar $1,299
2BR 1 975 $1,299 Inactive Mar 24
Mar $1,299
2BR 1 860 $1,199 Inactive Mar 24
Mar $1,199
1BR 1 544 $1,150 Inactive Mar 24
Mar $1,150
1BR 1 674 $1,099 Inactive Mar 24
Mar $1,099
Rental Notes

No notes yet

Demographics

Affluent urban core with shallow renter depth limits growth potential. The 1-mile micro-market is heavily owner-occupied (11.1% renters) with a median household income of $102.3K and 51.1% earning $100K+, suggesting Beacon targets a premium demographic that can afford the $1.33K rent (30.8% affordability ratio). However, renter concentration sharply increases at the 3-mile (25.7%) and 5-mile (35.3%) rings, where median incomes drop to $91.0K and $81.9K respectively, indicating the property sits in a high-income pocket isolated from broader renter demand. The 5-mile ring's income distribution skews toward workforce housing ($50K–$75K: 19.4%), creating a structural mismatch: Beacon's pricing suits the proximate affluent owner-occupant market, not the deeper rental pools further out where affordability ratios remain tight at 27.0%.

AI analysis · Updated 21 days ago

1-Mile Radius

Population
10,174
Households
3,473
Avg Household Size
2.93
Median HH Income
$102,277
Median Home Value
$305,240
Median Rent
$2,626
% Renter Occupied
11.1%
Affordability
30.8% (rent/income)
Income Distribution
<$25k $150k+

3-Mile Radius

Population
75,039
Households
27,046
Avg Household Size
2.81
Median HH Income
$90,958
Median Home Value
$277,282
Median Rent
$2,038
% Renter Occupied
25.7%
Affordability
26.9% (rent/income)
Income Distribution
<$25k $150k+

5-Mile Radius

Population
174,409
Households
61,440
Avg Household Size
2.88
Median HH Income
$81,862
Median Home Value
$243,107
Median Rent
$1,841
% Renter Occupied
35.3%
Affordability
27.0% (rent/income)
Income Distribution
<$25k $150k+

Source: US Census ACS 5-Year Estimates (2023) · 2 tracts (1mi)

Demographics Notes

No notes yet

Unit Mix

Unit Mix Analysis: Beacon on Westmoreland

The property is severely skewed toward 2-bedroom units (47.4% of 194 units), with a secondary concentration in 1-bedrooms (29.9%), creating a family-oriented profile misaligned with typical Dallas urban submarkets that favor young professional studio/1-br mixes. The rent curve is clean—$937 for studios, $1,140 for 1-br, $1,410 for 2-br, $2,068 for 3-br—but the 3-bedroom cohort is dangerously thin at just 3.6% of units, limiting upside capture on premium rents. This 2-br-heavy composition suggests either strong family demographic targeting or legacy positioning from 2020 development that may face leasing velocity headwinds if the submarket has shifted toward smaller household sizes post-COVID.

AI analysis · Updated 21 days ago

Estimated from 1 listed units (0.5% of 194 total)

1BR 1 units
Unit Mix Notes

No notes yet

Amenities

Pet Policy

Pet friendly community welcoming cats and dogs. Two pet max per apartment. Breed restrictions apply to hybrids or mixed breeds of: Pit Bulls, Bulldogs, Shepherds, Rottweilers, Dobermans. No weight restrictions. One-Time Fee: $350. Monthly Pet Rent: $25 per pet. Deposit: $250 per pet.

Amenities Notes

No notes yet

Appraisal History

Appraisal Trend & Value Analysis

The property has contracted 4.2% year-over-year to $38.3M, translating to $197.6K per unit—a meaningful decline for a 2020-vintage asset in what should be stabilized lease-up. The improvement-to-land split (98.4% vs. 1.6%) reflects a recently built product with minimal land value, eliminating any near-term redevelopment optionality and locking exposure to the current operational underperformance or broader Dallas multifamily softness. Without prior appraisal years shown, the YoY drop appears isolated rather than part of a sustained downtrend, but warrants investigation into lease-rate pressure or expense creep since delivery.

AI analysis · Updated 21 days ago
Year Total Value Change
2025 $38,330,990 -4.2%
Appraisal Notes

No notes yet

Google Reviews

Ratings reflect leasing excellence masking underlying resident dissatisfaction. The 4.7 overall average and improving 6-month trend (4.9→5.0) are heavily skewed by 87% five-star reviews, nearly all from prospect tours featuring one leasing agent ("Keekee"). The 19 one-star reviews—9.5% of total—concentrated among actual residents signal a management quality gap: recent reviews praise the property's physical condition and leasing process, but lack resident testimonials about ongoing management, maintenance responsiveness, or community issues. This pattern suggests the investment thesis depends critically on operations post-lease; Google's review pool may underweight sustained resident experience relative to acquisition-phase touchpoints.

AI analysis · Updated 21 days ago

Rating Distribution

5★
327 (91%)
4★
10 (3%)
3★
3 (1%)
2★
2 (1%)
1★
17 (5%)

359 reviews total

Rating Trend

Reviews

Nyasia Beckles ★★★★★ Feb 2026

I recently toured The Beacon on Westmoreland, and I had a great experience! From the moment I arrived, the property was clean, well-maintained, and very welcoming. Keekee was professional, knowledgeable, and took her time answering all of my questions without making me feel rushed.

The apartment layouts were spacious and thoughtfully designed, with updated finishes and plenty of natural light. I especially loved the modern kitchen features and the overall feel of the community. The amenities and common areas were also nicely kept and gave a polished, upscale vibe.

Overall, the tour was informative and enjoyable, and it definitely left a positive impression on me. I would recommend scheduling a tour if you’re considering moving here.

Owner response

Hi Nyasia, Thank you for taking the time to share such a detailed and thoughtful review of your experience at The Beacon on Westmoreland. We’re pleased to hear that the community made a strong first impression and that you found the property clean, welcoming, and well-maintained.

It’s wonderful to know that Keekee provided a professional and informative tour while ensuring you felt comfortable and never rushed. She takes pride in delivering exceptional service, and your feedback reflects that commitment.

Thank you again for your recommendation. We look forward to the opportunity to welcome you to our community in the near future.

Karen Badillo ★★★★★ Feb 2026

Keekee is very sweet and helpful. She helped me and my boyfriend find our new home and was able to help us find a apartment that meet our expectations. I would highly recommend this location to anyone. Thank you keekee for helping us today!

Owner response

Thank you for sharing your experience, Karen! We’re delighted to hear that Keekee provided such kind and attentive service while helping you and your partner find your new home. Ensuring that each apartment meets our residents’ and prospects expectations is always a top priority, and it’s wonderful to know she delivered on that for you.

B TORRES ★★★★★ Local Guide Feb 2026

Beautiful property! Great staff! Kiki was extremely knowledgeable and helpful!

Owner response

Hi B Torres, Thank you for your wonderful feedback! We’re pleased to hear that you found the property beautiful and that our team made a strong impression. Kiki takes pride in being knowledgeable and attentive, and it’s great to know her efforts stood out during your visit.

Kobe Scales ★★★★★ Feb 2026

Property was amazing, Keekee was a lot of help.

Owner response

Hi Kobe, Thank you for taking the time to share your feedback. We’re thrilled to hear that you had a great experience and that Keekee was able to assist you throughout your visit. Providing helpful and attentive service is always our goal. We look forward to welcoming you back and hope to have you as part of our community soon.

Melenaite Talakai ★★★★★ Feb 2026

Keke was amazing! We came in today and she was very warming, explained everything and took time to answer our million questions! She gave us some hard decisions because she def sold on the property!

Owner response

Hi Melenaite, Thank you for sharing your experience with us. We’re delighted to hear that Kee-kee provided such a welcoming and informative tour. Taking the time to thoroughly explain everything and answer all questions is something our team strives for, and it’s wonderful to know she made a lasting impression. We’re excited that your visit left you with great options to consider, and we look forward to welcoming you again soon.

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Last updated: Feb 26, 2026 9 fields
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