1011 S MAIN ST, CARROLLTON (DALLAS CO), TX, 75006
$68,300,000
2025 Appraised Value
↓ 0.8% from prior year
Olympus on Main presents a core-plus stability play undercut by recent operational deterioration and demand softness. The 352-unit, 2018-vintage asset trades at a 4.84% cap rate ($68.3M valuation, $194.1K/unit)—57 bps tighter than submarket averages—reflecting fully-stabilized operations and minimal arbitrage opportunity. However, Google reviews document a sharp operational collapse post-RPM acquisition in 2024: four one-star reviews cite identical pain points (trash accumulation, maintenance responsiveness failure, management turnover), while leasing velocity weakens despite aggressive 4-week concessions on 2-bedroom units priced 11.2% above market. Demographically, the property captures commuting renters from higher-income suburban nodes (5-mile ring shows 42.1% earning $100K+) rather than relying on walkable trade-area demand, limiting organic pricing power in a softening market where submarket vacancy trends are deteriorating. Recommend watch-list status pending resolution of current management and maintenance issues—the operational red flags under RPM ownership outweigh the defensive supply pipeline (zero units under construction) and strong Class B+ physical condition.
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Where Downtown Carrollton Comes Home
Welcome to Lux on Main, a luxury apartment community in the heart of Downtown Carrollton, TX. Located just moments away from Carrollton Square, our modern apartments place you near local dining, shopping, entertainment, and transit — all while offering a refined retreat to call home. Choose from thoughtfully designed studio, one-, and two-bedroom apartments featuring contemporary finishes, open layouts, and upscale details. Outside your front door, enjoy resort-style amenities created to elevate everyday living. Lux on Main delivers elevated living with resort-style comforts, including a swimming pool with fire-pit seating, zen courtyards, a dog park, 24-hour wellness center, shared workspaces, and an entertainment lounge. Residents enjoy controlled-access parking, private storage, and seamless access to walking trails. Inside each home, enjoy open-concept layouts with stainless-steel appliances, walk-in closets, wood-style flooring, lofty ceilings, quartz countertops, and private balconies or patios for effortless, modern living. Lux on Main places you in the heart of Carrollton, just steps from the newly added Barrel & Bones Craft Bar and Smokehouse for authentic Texas BBQ. Only three blocks from the lively Carrollton Square, you'll enjoy effortless access to the area's best dining, shopping, and entertainment—all just moments from home.
Olympus on Main is a strong Class B+ asset with minimal value-add potential. Built in 2018 and substantially renovated 2015–2020, the property exhibits uniform upgraded finishes across sampled units: modern slab cabinetry in dark tones, white/light gray quartz countertops, stainless steel mid-range appliances, subway tile backsplashes, and vinyl plank flooring. 21 of 39 photos graded "excellent" condition; only 3 graded "poor," indicating well-maintained common areas and interiors. Amenities are resort-caliber—multiple resort-style pools with spas, modern lounging decks, and contemporary landscaping—befitting a transit-oriented urban development. Paint is predominantly fresh (13 observations), and the exterior showcases clean contemporary brick/glass architecture with good curb appeal. The primary constraint is lack of differentiation: uniform mid-range builder finishes across 352 units leaves limited upside from unit-level renovations; repositioning would require significant common area or amenity investment rather than traditional unit-by-unit upgrades.
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Walkability supports mid-market rent positioning but transit limitations constrain renter pool. The 72 walk score qualifies as "Very Walkable," enabling car-free errands for groceries and dining—a meaningful differentiator in auto-dependent Dallas County. However, the 45 transit score reveals meaningful friction for commuters; Carrollton's limited public transit forces reliance on personal vehicles for downtown employment access, which narrows appeal to transit-dependent renters willing to pay $1.6M in annual rent. The 65 bike score adds tactical amenity value but doesn't offset transit weakness. This location profile suits young professionals with personal vehicles or employer shuttle access, not transit-dependent cohorts—aligning the $1,607 average rent with car-owning suburban renters rather than walkability-seeking urbanites.
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Supply pipeline poses no near-term threat to occupancy dynamics. Zero units in the construction pipeline (0.0% of the 352-unit inventory) eliminates downside risk from competing deliveries over the next 12–24 months. However, the deteriorating submarket vacancy trend signals broader demand weakness that may pressure rents independent of new supply—the absence of pipeline competition is a defensive feature, not a growth catalyst in a softening market.
No multifamily construction permits found within 3 miles
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Olympus on Main trades at a 4.84% cap rate—57 basis points below the 5.41% submarket average—pricing in near-stabilized operations rather than value-add upside. NOI per unit of $9.4K sits materially above the Dallas Class A/B benchmark (~$7.5K–$8.5K), driven by a tight 2.6% vacancy and controlled 50% opex ratio; however, the 4.84% cap reflects full credit for this performance. The appraised value of $68.3M implies ~$194K per unit, slightly above submarket comps at $190.9K per unit, suggesting modest premium pricing for vintage (2018) and likely superior asset quality. Minimal arbitrage exists here—this is a core-plus hold, not a turnaround candidate.
Estimated from loan records, rental listings, and appraisal data using industry-standard assumptions.
Computed from nearby properties within 3 miles of similar vintage
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OLYMPUS ON MAIN is a 352-unit, 4-story mid-rise apartment community built in 2018 in Carrollton with 321.7K SF gross building area and masonry/tilt-wall construction rated in excellent condition. Unit finishes are upscale across the board—gourmet kitchens with stainless appliances, quartz counters, floor-to-ceiling windows, and optional studies—with amenity density typical of luxury positioning (resort pool, 24-hour wellness center, dog park, shared workspaces). Surface parking and no utilities included in rent; pets allowed up to two cats/dogs per unit. Located in downtown Carrollton near Carrollton Square with Walk Score of 72, positioning it as a mixed-use urban infill asset in the Dallas metro.
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Olympus on Main is pricing above market across all unit types, with 2-beds commanding a 11.2% premium over submarket benchmarks—but weak leasing velocity and aggressive concessions signal softening demand. Only 9 of 352 units (2.6%) are actively listed, yet the property is offering 4 weeks free rent, suggesting landlord-favorable conditions have reversed. Two-bedroom units average $2.17M (vs. $1.95M market), while studios and 1-beds trade closer to parity ($1.23M and $1.37M vs. $1.16M and $1.45M), indicating 2-bed renters are either locked in at higher rates or the property is pricing speculatively on that segment. The recent lease activity—clustering heavily in the 1-bed cohort—implies the property is leasing out of its strongest competitive position while relying on concessions to clear 2-bed inventory.
Estimated from listed vacancies vs total units
Min/avg/max asking rents from property website
| Unit | Beds | Baths | Sqft | Rent | Status | Listed | Days |
|---|---|---|---|---|---|---|---|
| 2BR | 2 | 1,149 | $2,337 | Active | Mar 21 | — | |
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Mar $2,337
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| 2BR | 2 | 1,102 | $2,287 | Active | Mar 21 | — | |
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Mar $2,287
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| 2BR | 2 | 1,077 | $1,888 | Active | Mar 21 | — | |
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Mar $1,888
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| 1BR | 1 | 783 | $1,514 | Active | Mar 21 | — | |
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Mar $1,514
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| 1BR | 1 | 714 | $1,385 | Active | Mar 21 | — | |
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Mar $1,385
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| 1BR | 1 | 689 | $1,310 | Active | Mar 21 | — | |
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Mar $1,310
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| Studio | 1 | 596 | $1,292 | Active | Mar 21 | — | |
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Mar $1,292
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| 1BR | 1 | 657 | $1,276 | Active | Mar 21 | — | |
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Mar $1,276
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| Studio | 1 | 467 | $1,170 | Active | Mar 21 | — | |
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Mar $1,170
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| E0 | Studio | 1 | 381 | — | Inactive | Mar 21 | — |
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Affordability and Demand Profile
The 1-mile submarket presents a critical mismatch: median household income of $70.7K against a 25.4% affordability ratio signals rent levels are stretched for the immediate trade area, yet the 58.5% renter concentration indicates strong captive demand. This tension resolves when zooming out—the 3-mile and 5-mile rings show healthier affordability ratios (21.7% and 21.2%) with progressively affluent income profiles (42.1% earn $100K+ in the 5-mile ring vs. 29.5% at 1-mile), suggesting the property captures renters commuting from higher-income suburban nodes rather than relying on walkable-radius demand. The 1-mile income distribution skews working-class (28.2% earn under $50K), confirming this is workforce-adjacent positioning anchored by proximity supply rather than neighborhood income support alone.
Source: US Census ACS 5-Year Estimates (2023) · 3 tracts (1mi)
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At RPM Living, we feel your pets are members of our extended family, so we strive to make them feel right at home. Lux on Main welcomes cats and dogs, with a maximum of two. Contact our leasing office for more information!
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Appraisal Analysis – Olympus on Main
The property is appraised at $68.3M in 2025, down 0.8% year-over-year, signaling nascent market softness or rate-driven capitalization compression in the Dallas multifamily sector. At $194.1K per unit, this 2018 vintage asset carries minimal land basis ($1.76M, 2.6% of total value), meaning the appraisal reflects construction quality and operational performance rather than redevelopment optionality—any play here requires stabilized cash flow arbitrage, not a value-add build scenario. The marginal annual decline suggests stabilization without growth momentum; further tracking is needed to distinguish between cyclical cap rate expansion and asset-specific underperformance.
| Year | Total Value | Change |
|---|---|---|
| 2025 | $68,300,000 | -0.8% |
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Rating trajectory masks deteriorating operations post-acquisition. The 0.6-point improvement from 3.9 to 4.5 over the past six months is driven entirely by leasing team performance (Jada, Sonia, Ashley consistently praised), but this masks systemic operational failure. Four one-star reviews cite identical pain points: post-RPM acquisition degradation, trash accumulation in chutes, maintenance responsiveness collapse, and management team turnover—issues absent from pre-2025 reviews. The 34 one-star reviews (10.2% of distribution) concentrated in Sept-Jan signal either recent deterioration or delayed negative review posting following a known operational failure, likely the 2024 RPM acquisition. Investment thesis is compromised: leasing appeal cannot offset documented common area deterioration and maintenance quality collapse under current ownership structure.
332 reviews total
I’ve recently had the opportunity to tour these apartments by Jada and she was absolutely wonderful throughout the entire experience. She was friendly, professional, and incredibly knowledgeable, taking the time to answer all of my questions and highlight the best features of each space. Jada made me feel comfortable and welcomed, and her positive attitude truly stood out. She made the whole tour enjoyable and stress-free, and I really appreciated how attentive and helpful she was.
Owner response
Hi Jennifer! We're so glad you decided to stop by and see what our community is all about. It's great to hear that our leasing team made you feel so welcome. Please let us know if you have any further questions; we're happy to help. Have a nice day!
The location of this complex is great! The apartments have beautiful washer and dryers,and good spacing and the leasing team especially Jada burrell is so sweet You can tell she truly wants the best for the residents!!🥳🥰
Owner response
We're ecstatic to hear you've been so impressed by our community, Tee! Thank you for taking the time to rate your experience and share this high praise about our friendly team. It's important to us that you enjoy your time here, so be sure to reach out if you ever need anything at all. Have a terrific day!
Owner response
Hi, Brian. Thank you for your positive rating! We're glad to know you had a great experience in our community. Have a great day!
Great place 👌 👍
Owner response
Hi there! We're truly over the moon to receive such a perfect rating from you, as our team works hard to provide experiences worthy of five stars. It means the world to us that you've shared these kind words. Please feel free to drop by our leasing office or give us a call should you ever need anything. Have a lovely day!
Beautiful apartments just need to take the smell away other than that they're nice
Owner response
Hi, Naaman! It's wonderful to hear that you are enjoying our beautiful community. We appreciate your feedback and value your residency. If there is anything we can assist you with, please reach out to our team at (972) 942-0220.
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