OLYMPUS ON MAIN

1011 S MAIN ST, CARROLLTON (DALLAS CO), TX, 75006

APARTMENT (BRICK EXTERIOR) Mid-Rise 352 units Built 2018 4 stories ★ 4.5 (332 reviews) 🚶 72 Very Walkable 🚌 45 Some Transit 🚲 65 Bikeable

$68,300,000

2025 Appraised Value

↓ 0.8% from prior year

OLYMPUS ON MAIN – Executive Summary

Olympus on Main presents a core-plus stability play undercut by recent operational deterioration and demand softness. The 352-unit, 2018-vintage asset trades at a 4.84% cap rate ($68.3M valuation, $194.1K/unit)—57 bps tighter than submarket averages—reflecting fully-stabilized operations and minimal arbitrage opportunity. However, Google reviews document a sharp operational collapse post-RPM acquisition in 2024: four one-star reviews cite identical pain points (trash accumulation, maintenance responsiveness failure, management turnover), while leasing velocity weakens despite aggressive 4-week concessions on 2-bedroom units priced 11.2% above market. Demographically, the property captures commuting renters from higher-income suburban nodes (5-mile ring shows 42.1% earning $100K+) rather than relying on walkable trade-area demand, limiting organic pricing power in a softening market where submarket vacancy trends are deteriorating. Recommend watch-list status pending resolution of current management and maintenance issues—the operational red flags under RPM ownership outweigh the defensive supply pipeline (zero units under construction) and strong Class B+ physical condition.

AI overview · Updated 4 days ago
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Where Downtown Carrollton Comes Home

Welcome to Lux on Main, a luxury apartment community in the heart of Downtown Carrollton, TX. Located just moments away from Carrollton Square, our modern apartments place you near local dining, shopping, entertainment, and transit — all while offering a refined retreat to call home. Choose from thoughtfully designed studio, one-, and two-bedroom apartments featuring contemporary finishes, open layouts, and upscale details. Outside your front door, enjoy resort-style amenities created to elevate everyday living. Lux on Main delivers elevated living with resort-style comforts, including a swimming pool with fire-pit seating, zen courtyards, a dog park, 24-hour wellness center, shared workspaces, and an entertainment lounge. Residents enjoy controlled-access parking, private storage, and seamless access to walking trails. Inside each home, enjoy open-concept layouts with stainless-steel appliances, walk-in closets, wood-style flooring, lofty ceilings, quartz countertops, and private balconies or patios for effortless, modern living. Lux on Main places you in the heart of Carrollton, just steps from the newly added Barrel & Bones Craft Bar and Smokehouse for authentic Texas BBQ. Only three blocks from the lively Carrollton Square, you'll enjoy effortless access to the area's best dining, shopping, and entertainment—all just moments from home.

Olympus on Main is a strong Class B+ asset with minimal value-add potential. Built in 2018 and substantially renovated 2015–2020, the property exhibits uniform upgraded finishes across sampled units: modern slab cabinetry in dark tones, white/light gray quartz countertops, stainless steel mid-range appliances, subway tile backsplashes, and vinyl plank flooring. 21 of 39 photos graded "excellent" condition; only 3 graded "poor," indicating well-maintained common areas and interiors. Amenities are resort-caliber—multiple resort-style pools with spas, modern lounging decks, and contemporary landscaping—befitting a transit-oriented urban development. Paint is predominantly fresh (13 observations), and the exterior showcases clean contemporary brick/glass architecture with good curb appeal. The primary constraint is lack of differentiation: uniform mid-range builder finishes across 352 units leaves limited upside from unit-level renovations; repositioning would require significant common area or amenity investment rather than traditional unit-by-unit upgrades.

AI analysis · Updated 22 days ago

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AI Analysis

Walkability supports mid-market rent positioning but transit limitations constrain renter pool. The 72 walk score qualifies as "Very Walkable," enabling car-free errands for groceries and dining—a meaningful differentiator in auto-dependent Dallas County. However, the 45 transit score reveals meaningful friction for commuters; Carrollton's limited public transit forces reliance on personal vehicles for downtown employment access, which narrows appeal to transit-dependent renters willing to pay $1.6M in annual rent. The 65 bike score adds tactical amenity value but doesn't offset transit weakness. This location profile suits young professionals with personal vehicles or employer shuttle access, not transit-dependent cohorts—aligning the $1,607 average rent with car-owning suburban renters rather than walkability-seeking urbanites.

AI analysis · Updated 22 days ago
Distance Name Category
📍 13.5 miles from Downtown Dallas
Map Notes

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Supply pipeline poses no near-term threat to occupancy dynamics. Zero units in the construction pipeline (0.0% of the 352-unit inventory) eliminates downside risk from competing deliveries over the next 12–24 months. However, the deteriorating submarket vacancy trend signals broader demand weakness that may pressure rents independent of new supply—the absence of pipeline competition is a defensive feature, not a growth catalyst in a softening market.

AI analysis · Updated 22 days ago
🏗️ 0 permits within 3 mi
0% pipeline

No multifamily construction permits found within 3 miles

Nearby Construction Notes

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Debt Notes

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Financial Estimates

Olympus on Main trades at a 4.84% cap rate—57 basis points below the 5.41% submarket average—pricing in near-stabilized operations rather than value-add upside. NOI per unit of $9.4K sits materially above the Dallas Class A/B benchmark (~$7.5K–$8.5K), driven by a tight 2.6% vacancy and controlled 50% opex ratio; however, the 4.84% cap reflects full credit for this performance. The appraised value of $68.3M implies ~$194K per unit, slightly above submarket comps at $190.9K per unit, suggesting modest premium pricing for vintage (2018) and likely superior asset quality. Minimal arbitrage exists here—this is a core-plus hold, not a turnaround candidate.

AI analysis · Updated 9 days ago

Estimated from loan records, rental listings, and appraisal data using industry-standard assumptions.

Sale & Valuation

Est. Sale Price
Sale $/Unit
Value YoY
-0.8%
Implied Cap Rate
4.84%
Est. Cap Rate

Operating Income

Gross Potential Rent
$6,786,091/yr
Est. Vacancy
2.6%
Submarket Vac.
5.9%
Eff. Gross Income
$6,609,653/yr
OpEx Ratio
50%
Est. NOI
$3,304,827/yr
NOI/Unit
$9,389/yr

Debt & Taxes

Taxes/Unit
$4,851/yr
Est. DSCR

Submarket Benchmarks

📊

Computed from nearby properties within 3 miles of similar vintage

Submarket Cap Rate
5.41%
Price/Unit Benchmark
$190,886
Rent/SF
$2.01/sf
Financial Estimates Notes

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Property Summary

OLYMPUS ON MAIN is a 352-unit, 4-story mid-rise apartment community built in 2018 in Carrollton with 321.7K SF gross building area and masonry/tilt-wall construction rated in excellent condition. Unit finishes are upscale across the board—gourmet kitchens with stainless appliances, quartz counters, floor-to-ceiling windows, and optional studies—with amenity density typical of luxury positioning (resort pool, 24-hour wellness center, dog park, shared workspaces). Surface parking and no utilities included in rent; pets allowed up to two cats/dogs per unit. Located in downtown Carrollton near Carrollton Square with Walk Score of 72, positioning it as a mixed-use urban infill asset in the Dallas metro.

AI analysis · Updated 22 days ago

Property Details

Account #
141079400A0010000
Market
Dallas County, TX
Building Class
APARTMENT (BRICK EXTERIOR)
Building Style
Mid-Rise
Construction
C-MASONRY, BLOCK, TILT-WALL
Quality
EXCELLENT
Condition
EXCELLENT
Stories
4
Gross Building Area
321,732 SF
Net Leasable Area
250,515 SF
Neighborhood
UNASSIGNED
Last Sale
October 09, 2024
Place ID
ChIJ_fyfBjEnTIYRtBWmp_KHGXQ
Business Status
Operational
Enriched
about 2 months ago

Owner Information

Owner
CRP/RPM LUX ON MAIN OWNER LP
Mailing Address
CARROLLTON, TEXAS 750066393
Property Notes

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Rental Performance

Olympus on Main is pricing above market across all unit types, with 2-beds commanding a 11.2% premium over submarket benchmarks—but weak leasing velocity and aggressive concessions signal softening demand. Only 9 of 352 units (2.6%) are actively listed, yet the property is offering 4 weeks free rent, suggesting landlord-favorable conditions have reversed. Two-bedroom units average $2.17M (vs. $1.95M market), while studios and 1-beds trade closer to parity ($1.23M and $1.37M vs. $1.16M and $1.45M), indicating 2-bed renters are either locked in at higher rates or the property is pricing speculatively on that segment. The recent lease activity—clustering heavily in the 1-bed cohort—implies the property is leasing out of its strongest competitive position while relying on concessions to clear 2-bed inventory.

AI analysis · Updated 9 days ago
Submarket Rent Growth
📊 Nearby properties
Vacancy Trend
Deteriorating
📊 RentCast zip-level data
Submarket Rent/SF
$2.01/sf
📊 Nearby properties

Rent Trends

Estimated Occupancy

Estimated from listed vacancies vs total units

Asking Rent Range

Min/avg/max asking rents from property website

Concession Trend (Weeks Free)

Available Units Over Time

Latest Scrape (Mar 21, 2026)

Rent Range
$1,170 – $2,337
Avg: $1,607
Available
10 units
Concessions
Up to 4 weeks free

Fees

Application: Admin: Pet Deposit: Pet Rent Monthly:

Concession Details

  • 4 Weeks Free
🏠 9 active listings | Studio avg $1,231 (mkt $1,157 ↑6% ) | 1BR avg $1,371 (mkt $1,447 ↓5% ) | 2BR avg $2,171 (mkt $1,951 ↑11% ) | Trend: No data
Unit Beds Baths Sqft Rent Status Listed Days
2BR 2 1,149 $2,337 Active Mar 21
Mar $2,337
2BR 2 1,102 $2,287 Active Mar 21
Mar $2,287
2BR 2 1,077 $1,888 Active Mar 21
Mar $1,888
1BR 1 783 $1,514 Active Mar 21
Mar $1,514
1BR 1 714 $1,385 Active Mar 21
Mar $1,385
1BR 1 689 $1,310 Active Mar 21
Mar $1,310
Studio 1 596 $1,292 Active Mar 21
Mar $1,292
1BR 1 657 $1,276 Active Mar 21
Mar $1,276
Studio 1 467 $1,170 Active Mar 21
Mar $1,170
E0 Studio 1 381 Inactive Mar 21
Rental Notes

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Demographics

Affordability and Demand Profile

The 1-mile submarket presents a critical mismatch: median household income of $70.7K against a 25.4% affordability ratio signals rent levels are stretched for the immediate trade area, yet the 58.5% renter concentration indicates strong captive demand. This tension resolves when zooming out—the 3-mile and 5-mile rings show healthier affordability ratios (21.7% and 21.2%) with progressively affluent income profiles (42.1% earn $100K+ in the 5-mile ring vs. 29.5% at 1-mile), suggesting the property captures renters commuting from higher-income suburban nodes rather than relying on walkable-radius demand. The 1-mile income distribution skews working-class (28.2% earn under $50K), confirming this is workforce-adjacent positioning anchored by proximity supply rather than neighborhood income support alone.

AI analysis · Updated 22 days ago

1-Mile Radius

Population
14,147
Households
4,814
Avg Household Size
2.98
Median HH Income
$70,713
Median Home Value
$247,399
Median Rent
$1,498
% Renter Occupied
58.5%
Affordability
25.4% (rent/income)
Income Distribution
<$25k $150k+

3-Mile Radius

Population
83,623
Households
32,272
Avg Household Size
2.67
Median HH Income
$87,859
Median Home Value
$323,505
Median Rent
$1,588
% Renter Occupied
45.3%
Affordability
21.7% (rent/income)
Income Distribution
<$25k $150k+

5-Mile Radius

Population
305,308
Households
127,191
Avg Household Size
2.5
Median HH Income
$98,568
Median Home Value
$361,511
Median Rent
$1,742
% Renter Occupied
56.8%
Affordability
21.2% (rent/income)
Income Distribution
<$25k $150k+

Source: US Census ACS 5-Year Estimates (2023) · 3 tracts (1mi)

Demographics Notes

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Unit Mix Notes

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Amenities

Pet Policy

At RPM Living, we feel your pets are members of our extended family, so we strive to make them feel right at home. Lux on Main welcomes cats and dogs, with a maximum of two. Contact our leasing office for more information!

Amenities Notes

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Appraisal History

Appraisal Analysis – Olympus on Main

The property is appraised at $68.3M in 2025, down 0.8% year-over-year, signaling nascent market softness or rate-driven capitalization compression in the Dallas multifamily sector. At $194.1K per unit, this 2018 vintage asset carries minimal land basis ($1.76M, 2.6% of total value), meaning the appraisal reflects construction quality and operational performance rather than redevelopment optionality—any play here requires stabilized cash flow arbitrage, not a value-add build scenario. The marginal annual decline suggests stabilization without growth momentum; further tracking is needed to distinguish between cyclical cap rate expansion and asset-specific underperformance.

AI analysis · Updated 22 days ago
Year Total Value Change
2025 $68,300,000 -0.8%
Appraisal Notes

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Google Reviews

Rating trajectory masks deteriorating operations post-acquisition. The 0.6-point improvement from 3.9 to 4.5 over the past six months is driven entirely by leasing team performance (Jada, Sonia, Ashley consistently praised), but this masks systemic operational failure. Four one-star reviews cite identical pain points: post-RPM acquisition degradation, trash accumulation in chutes, maintenance responsiveness collapse, and management team turnover—issues absent from pre-2025 reviews. The 34 one-star reviews (10.2% of distribution) concentrated in Sept-Jan signal either recent deterioration or delayed negative review posting following a known operational failure, likely the 2024 RPM acquisition. Investment thesis is compromised: leasing appeal cannot offset documented common area deterioration and maintenance quality collapse under current ownership structure.

AI analysis · Updated 4 days ago

Rating Distribution

5★
280 (84%)
4★
10 (3%)
3★
2 (1%)
2★
6 (2%)
1★
34 (10%)

332 reviews total

Rating Trend

Reviews

Jennifer ★★★★★ Feb 2026

I’ve recently had the opportunity to tour these apartments by Jada and she was absolutely wonderful throughout the entire experience. She was friendly, professional, and incredibly knowledgeable, taking the time to answer all of my questions and highlight the best features of each space. Jada made me feel comfortable and welcomed, and her positive attitude truly stood out. She made the whole tour enjoyable and stress-free, and I really appreciated how attentive and helpful she was.

Owner response

Hi Jennifer! We're so glad you decided to stop by and see what our community is all about. It's great to hear that our leasing team made you feel so welcome. Please let us know if you have any further questions; we're happy to help. Have a nice day!

Tee J ★★★★★ Feb 2026

The location of this complex is great! The apartments have beautiful washer and dryers,and good spacing and the leasing team especially Jada burrell is so sweet You can tell she truly wants the best for the residents!!🥳🥰

Owner response

We're ecstatic to hear you've been so impressed by our community, Tee! Thank you for taking the time to rate your experience and share this high praise about our friendly team. It's important to us that you enjoy your time here, so be sure to reach out if you ever need anything at all. Have a terrific day!

Brian Bowman ★★★★☆ Local Guide Feb 2026

Owner response

Hi, Brian. Thank you for your positive rating! We're glad to know you had a great experience in our community. Have a great day!

MMA VIDA ★★★★★ Feb 2026

Great place 👌 👍

Owner response

Hi there! We're truly over the moon to receive such a perfect rating from you, as our team works hard to provide experiences worthy of five stars. It means the world to us that you've shared these kind words. Please feel free to drop by our leasing office or give us a call should you ever need anything. Have a lovely day!

Naaman Castillo ★★★★★ Local Guide Feb 2026

Beautiful apartments just need to take the smell away other than that they're nice

Owner response

Hi, Naaman! It's wonderful to hear that you are enjoying our beautiful community. We appreciate your feedback and value your residency. If there is anything we can assist you with, please reach out to our team at (972) 942-0220.

Showing 5 of 332 reviews Load more
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Data Sources

Apify Google Places (Scraper)
Last updated: Feb 26, 2026 9 fields
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