1011 S MAIN ST, CARROLLTON (DALLAS CO), TX, 75006
$68,300,000
2025 Appraised Value
↓ 0.8% from prior year
OLYMPUS ON MAIN – EXECUTIVE SUMMARY
Olympus on Main presents a core-plus hold rather than acquisition target: the property trades at a 4.84% cap rate (57 bps below submarket average) on near-stabilized $9.4K NOI per unit, leaving minimal arbitrage for a 2018-vintage asset with Class B+ finishes and limited value-add runway. Market fundamentals are supportive—zero pipeline penetration and 2.96% YoY rent growth provide tailwinds—but operational red flags undermine thesis confidence: Google reviews reveal persistent resident dissatisfaction post-RPM acquisition (34 one-star ratings, 10.2% of sample), with explicit complaints about maintenance responsiveness and trash management that mask leasing-driven rating recovery. Unit-level rent positioning is structurally misaligned (studios and one-bedrooms 5–6% below comps while running 4-week concessions), signaling either absorption friction or tenant quality drift rather than temporary market softness. Demographics confirm a commuter-dependent tenant pool (limited transit score of 45) drawing from higher-income 3–5 mile rings rather than walkable immediate neighborhood, reducing stickiness and requiring sustained employer shuttle relationships. Pass in current state—recommend watchlist monitoring if property management stabilizes (6–12 month operational track record needed) and if rent growth accelerates sufficiently to justify current valuation; acquisition viability emerges only if NOI grows to $10.5K+ per unit or cap rate compresses to 4.5% or below, neither of which appears imminent.
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Where Downtown Carrollton Comes Home
Welcome to Lux on Main, a luxury apartment community in the heart of Downtown Carrollton, TX. Located just moments away from Carrollton Square, our modern apartments place you near local dining, shopping, entertainment, and transit — all while offering a refined retreat to call home. Choose from thoughtfully designed studio, one-, and two-bedroom apartments featuring contemporary finishes, open layouts, and upscale details. Outside your front door, enjoy resort-style amenities created to elevate everyday living. Lux on Main delivers elevated living with resort-style comforts, including a swimming pool with fire-pit seating, zen courtyards, a dog park, 24-hour wellness center, shared workspaces, and an entertainment lounge. Residents enjoy controlled-access parking, private storage, and seamless access to walking trails. Inside each home, enjoy open-concept layouts with stainless-steel appliances, walk-in closets, wood-style flooring, lofty ceilings, quartz countertops, and private balconies or patios for effortless, modern living. Lux on Main places you in the heart of Carrollton, just steps from the newly added Barrel & Bones Craft Bar and Smokehouse for authentic Texas BBQ. Only three blocks from the lively Carrollton Square, you'll enjoy effortless access to the area's best dining, shopping, and entertainment—all just moments from home.
Olympus on Main is a strong Class B+ asset with minimal value-add potential. Built in 2018 and substantially renovated 2015–2020, the property exhibits uniform upgraded finishes across sampled units: modern slab cabinetry in dark tones, white/light gray quartz countertops, stainless steel mid-range appliances, subway tile backsplashes, and vinyl plank flooring. 21 of 39 photos graded "excellent" condition; only 3 graded "poor," indicating well-maintained common areas and interiors. Amenities are resort-caliber—multiple resort-style pools with spas, modern lounging decks, and contemporary landscaping—befitting a transit-oriented urban development. Paint is predominantly fresh (13 observations), and the exterior showcases clean contemporary brick/glass architecture with good curb appeal. The primary constraint is lack of differentiation: uniform mid-range builder finishes across 352 units leaves limited upside from unit-level renovations; repositioning would require significant common area or amenity investment rather than traditional unit-by-unit upgrades.
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Walkability supports mid-market rent positioning but transit limitations constrain renter pool. The 72 walk score qualifies as "Very Walkable," enabling car-free errands for groceries and dining—a meaningful differentiator in auto-dependent Dallas County. However, the 45 transit score reveals meaningful friction for commuters; Carrollton's limited public transit forces reliance on personal vehicles for downtown employment access, which narrows appeal to transit-dependent renters willing to pay $1.6M in annual rent. The 65 bike score adds tactical amenity value but doesn't offset transit weakness. This location profile suits young professionals with personal vehicles or employer shuttle access, not transit-dependent cohorts—aligning the $1,607 average rent with car-owning suburban renters rather than walkability-seeking urbanites.
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Pipeline Analysis: OLYMPUS ON MAIN
Zero nearby construction activity presents a material competitive advantage in an improving vacancy environment. With 0.0% pipeline penetration and no permitted projects in the immediate area, this 352-unit asset faces minimal near-term supply pressure, positioning it favorably to capture rent growth as the submarket tightens. The absence of competing deliveries through the forecast period substantially de-risks occupancy trajectory.
No multifamily construction permits found within 3 miles
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Olympus on Main trades at a 4.84% cap rate—57 basis points below the 5.41% submarket average—pricing in near-stabilized operations rather than value-add upside. NOI per unit of $9.4K sits materially above the Dallas Class A/B benchmark (~$7.5K–$8.5K), driven by a tight 2.6% vacancy and controlled 50% opex ratio; however, the 4.84% cap reflects full credit for this performance. The appraised value of $68.3M implies ~$194K per unit, slightly above submarket comps at $190.9K per unit, suggesting modest premium pricing for vintage (2018) and likely superior asset quality. Minimal arbitrage exists here—this is a core-plus hold, not a turnaround candidate.
Estimated from loan records, rental listings, and appraisal data using industry-standard assumptions.
Computed from nearby properties within 3 miles of similar vintage
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OLYMPUS ON MAIN is a 352-unit, 4-story mid-rise apartment community built in 2018 in Carrollton with 321.7K SF gross building area and masonry/tilt-wall construction rated in excellent condition. Unit finishes are upscale across the board—gourmet kitchens with stainless appliances, quartz counters, floor-to-ceiling windows, and optional studies—with amenity density typical of luxury positioning (resort pool, 24-hour wellness center, dog park, shared workspaces). Surface parking and no utilities included in rent; pets allowed up to two cats/dogs per unit. Located in downtown Carrollton near Carrollton Square with Walk Score of 72, positioning it as a mixed-use urban infill asset in the Dallas metro.
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Olympus on Main is underperforming market rents across all unit types while maintaining aggressive concessions. Two-bedrooms command a 11.3% premium to submarket ($2.17M vs. $1.95M benchmark), but studio and one-bedroom units are tracking below comps at $1.23M and $1.37M against $1.16M and $1.45M respectively—a structural positioning issue rather than temporary softness. The 4-week free concession sits at the market ceiling, indicating management is competing on incentives despite favorable submarket growth (2.96% YoY), suggesting either slower local absorption or tenant quality constraints. With only 9 active listings against 352 units (2.6% availability), the portfolio shows healthy occupancy, but the rent mix is misaligned: two-bedrooms are performing, while smaller units need repricing or unit conversion to optimize yield.
Estimated from listed vacancies vs total units
Min/avg/max asking rents from property website
| Unit | Beds | Baths | Sqft | Rent | Status | Listed | Days |
|---|---|---|---|---|---|---|---|
| 2BR | 2 | 1,149 | $2,337 | Active | Mar 21 | — | |
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Mar $2,337
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| 2BR | 2 | 1,102 | $2,287 | Active | Mar 21 | — | |
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Mar $2,287
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| 2BR | 2 | 1,077 | $1,888 | Active | Mar 21 | — | |
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Mar $1,888
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| 1BR | 1 | 783 | $1,514 | Active | Mar 21 | — | |
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Mar $1,514
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| 1BR | 1 | 714 | $1,385 | Active | Mar 21 | — | |
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Mar $1,385
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| 1BR | 1 | 689 | $1,310 | Active | Mar 21 | — | |
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Mar $1,310
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| Studio | 1 | 596 | $1,292 | Active | Mar 21 | — | |
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Mar $1,292
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| 1BR | 1 | 657 | $1,276 | Active | Mar 21 | — | |
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Mar $1,276
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| Studio | 1 | 467 | $1,170 | Active | Mar 21 | — | |
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Mar $1,170
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| E0 | Studio | 1 | 381 | — | Inactive | Mar 21 | — |
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Affordability and Demand Profile
The 1-mile submarket presents a critical mismatch: median household income of $70.7K against a 25.4% affordability ratio signals rent levels are stretched for the immediate trade area, yet the 58.5% renter concentration indicates strong captive demand. This tension resolves when zooming out—the 3-mile and 5-mile rings show healthier affordability ratios (21.7% and 21.2%) with progressively affluent income profiles (42.1% earn $100K+ in the 5-mile ring vs. 29.5% at 1-mile), suggesting the property captures renters commuting from higher-income suburban nodes rather than relying on walkable-radius demand. The 1-mile income distribution skews working-class (28.2% earn under $50K), confirming this is workforce-adjacent positioning anchored by proximity supply rather than neighborhood income support alone.
Source: US Census ACS 5-Year Estimates (2023) · 3 tracts (1mi)
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At RPM Living, we feel your pets are members of our extended family, so we strive to make them feel right at home. Lux on Main welcomes cats and dogs, with a maximum of two. Contact our leasing office for more information!
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Appraisal Analysis – Olympus on Main
The property is appraised at $68.3M in 2025, down 0.8% year-over-year, signaling nascent market softness or rate-driven capitalization compression in the Dallas multifamily sector. At $194.1K per unit, this 2018 vintage asset carries minimal land basis ($1.76M, 2.6% of total value), meaning the appraisal reflects construction quality and operational performance rather than redevelopment optionality—any play here requires stabilized cash flow arbitrage, not a value-add build scenario. The marginal annual decline suggests stabilization without growth momentum; further tracking is needed to distinguish between cyclical cap rate expansion and asset-specific underperformance.
| Year | Total Value | Change |
|---|---|---|
| 2025 | $68,300,000 | -0.8% |
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Rating trajectory signals management transition but underlying operational concerns persist. The 1.2-point jump from 3.4 to 4.6 over the last six months reflects a leasing-focused recovery—recent 5-star reviews cluster heavily around staff (Jada, Trinity, Sonia, Barry) and tour experiences—yet four 1-star reviews explicitly cite operational decline post-RPM acquisition, citing trash management, maintenance responsiveness degradation, and loss of prior management quality. The 34 one-star reviews (10.2% of sample) represent materially high churn risk and suggest the positive recent rating trajectory is driven by front-end leasing competency masking back-end property management deterioration. Investment thesis depends critically on whether current property manager (Will, per one recent review) has genuinely stabilized operations or if the gap between leasing perception and resident experience will reassert downward pressure within 6–12 months.
332 reviews total
I’ve recently had the opportunity to tour these apartments by Jada and she was absolutely wonderful throughout the entire experience. She was friendly, professional, and incredibly knowledgeable, taking the time to answer all of my questions and highlight the best features of each space. Jada made me feel comfortable and welcomed, and her positive attitude truly stood out. She made the whole tour enjoyable and stress-free, and I really appreciated how attentive and helpful she was.
Owner response
Hi Jennifer! We're so glad you decided to stop by and see what our community is all about. It's great to hear that our leasing team made you feel so welcome. Please let us know if you have any further questions; we're happy to help. Have a nice day!
The location of this complex is great! The apartments have beautiful washer and dryers,and good spacing and the leasing team especially Jada burrell is so sweet You can tell she truly wants the best for the residents!!🥳🥰
Owner response
We're ecstatic to hear you've been so impressed by our community, Tee! Thank you for taking the time to rate your experience and share this high praise about our friendly team. It's important to us that you enjoy your time here, so be sure to reach out if you ever need anything at all. Have a terrific day!
Owner response
Hi, Brian. Thank you for your positive rating! We're glad to know you had a great experience in our community. Have a great day!
Great place 👌 👍
Owner response
Hi there! We're truly over the moon to receive such a perfect rating from you, as our team works hard to provide experiences worthy of five stars. It means the world to us that you've shared these kind words. Please feel free to drop by our leasing office or give us a call should you ever need anything. Have a lovely day!
Beautiful apartments just need to take the smell away other than that they're nice
Owner response
Hi, Naaman! It's wonderful to hear that you are enjoying our beautiful community. We appreciate your feedback and value your residency. If there is anything we can assist you with, please reach out to our team at (972) 942-0220.
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