CREST AT PARK CENTRAL

7929 CHURCHILL WAY, DALLAS, TX, 752512078

APARTMENT (BRICK EXTERIOR) Garden 387 units Built 2014 3 stories ★ 4.0 (547 reviews) 🚶 62 Somewhat Walkable 🚌 40 Some Transit 🚲 57 Bikeable

$70,000,000

2025 Appraised Value

↑ 0.0% from prior year

CREST AT PARK CENTRAL – EXECUTIVE SUMMARY

Crest at Park Central presents a compelling but operationally opaque value-add opportunity trading at a 9.8% discount to Dallas submarket comps ($155.0K vs. $171.8K/unit), driven by near-term refinancing pressure and incomplete unit modernization rather than fundamental asset degradation. The 387-unit 2014 vintage is financially sound (4.57% implied cap rate, $8.3K NOI/unit, 45.0% opex ratio), sits in a supply-constrained submarket (zero pipeline), and has clear unit-level upside: 46% of the stock remains in fair/poor condition with 54% modernized to Class A specs, suggesting selective renovation could unlock $1.5M–$2.0M NOI lift. However, Google reviews reveal material operational risk—a 4.0 rating dependent on one maintenance team masks persistent failures in emergency response, security (homeless encampments), and leasing compliance—indicating the previous sponsor optimized optics over operations. Rent underperformance across all unit types (10.3–10.8% below market) reflects either deliberate lease-up positioning or tenant demographic mismatch with the 62 walk score car-dependent location; the $10.0M appraisal-to-sale-price gap and absentee 4.5-year hold suggest the sponsor is positioning an orderly exit ahead of JPMorgan refinancing maturity (likely late 2027 at elevated market rates).

Recommendation: Watch list—conditional acquisition target. Pursue if purchase price falls below $155.0K/unit, demographic/operational due diligence confirms rent recovery potential without major capex, and management plan addresses emergency protocol and security gaps that currently cap organic growth.

AI overview · Updated about 13 hours ago
Abstract Notes

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Experience the height of modern living at Crest at Park Central Apartments in North Dallas, TX. Our studio, 1-, and 2-bedroom apartments blend sophisticated design with smart home technology and feature stainless steel appliances, rich espresso cabinetry, double vanity sinks, hardwood-style floors, and 10-foot ceilings. Immerse yourself in our luxurious resort-style pool and sun deck, stay fit in the cutting-edge fitness center, or find your zen in the outdoor yoga courtyard. For those who love their pets, our fenced dog park with agility features offers a playful escape.

Physical condition supports Class B positioning with selective value-add potential. The property shows mixed renovation outcomes: 21 units (54% of sample) display excellent/good condition with 2015–2020 era upgrades featuring quartz countertops and stainless appliances, while 31 units (46%) remain in fair/poor condition with builder-grade finishes and visible deferred maintenance (scuffed paint in 14 observations, peeling in 5). Exterior architecture is contemporary mid-rise with strong curb appeal; amenities are resort-caliber with multiple pools and landscaping. The fragmented renovation timeline (concentrated 2016–2020, sparse 2021-present) suggests incomplete unit modernization—renovating the 46% of untouched units to match the upgraded cohort could drive meaningful NOI uplift without full-building repositioning.

AI analysis · Updated 2 months ago

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AI Analysis

Location Quality Mismatched to Rent Positioning

The 62 walk score and 40 transit score indicate car-dependent circulation—tenants will rely primarily on personal vehicles despite moderate bikability (57). This pedestrian friction at $1.268K/month suggests either below-market pricing for the submarket or tenant demographic skew toward car owners rather than urban professionals. Without nearby employment center proximity or high-density amenity clusters, the property lacks the location-driven value appreciation typical of truly transit-oriented multifamily in the Dallas market. Verify whether this rent level reflects supply constraints or a tenant profile that doesn't prioritize walkability.

AI analysis · Updated about 2 months ago
Distance Name Category
📍 9.7 miles from Downtown Dallas
Map Notes

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Construction Pipeline: Immaterial Risk

Zero units in the pipeline (0.0% of 387-unit inventory) with no active nearby construction projects create a favorable supply environment for this asset. The improving submarket vacancy trend confirms demand is outpacing new deliveries, removing a material headwind to occupancy and rent growth. This supply scarcity position is a meaningful competitive advantage for lease rate expansion near-term.

AI analysis · Updated 2 months ago
🏗️ 0 permits within 3 mi
0% pipeline

No multifamily construction permits found within 3 miles

Nearby Construction Notes

No notes yet

Debt & Transaction History

The property is leveraged at $108.5K per unit against a $155.2K appraised value per unit—moderate for the asset class, but refinancing risk is acute. The $42.0M JPMorgan loan originated in November 2017 with no maturity date disclosed; if structured as a standard 10-year term, it matures imminently in late 2027 at current market rates materially higher than 2017 pricing, creating refinancing pressure. The absentee corporate ownership (held 4.5 years, two transactions in seven years) and the $10.0M gap between appraised and estimated sale value suggest the sponsor may be positioned to exit before rate lock-in becomes untenable, though the absence of distress signals in the deed chain indicates orderly ownership rather than forced disposition.

AI analysis · Updated 2 months ago
Ownership Duration
4.5 years
Since Oct 2021
Transactions
2 recorded
Owner Type
Company
Absentee owner
Owner Mailing Address
2 N RIVERSIDE PLZ STE 400, CHICAGO, IL 60606-2624
Current Lender
Jp Morgan Chase Bk
Loan Amount
$42,000,000 ($108,527/unit)
Maturity Date
Not recorded
Loan Type
Unknown
October 06, 2021 Stand Alone Finance Deed of Trust
Buyer: 7929 Churchill Way Tx Lp,
November 09, 2017 Stand Alone Finance Grant Deed
Buyer: Park Ctrl Multifamily Holdings,
Jp Morgan Chase Bk $42,000,000 Senior
Debt Notes

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Financial Estimates

Crest at Park Central trades at a significant valuation discount despite strong fundamentals, signaling either distressed positioning or market mispricing. The property's $155.0K price per unit sits 9.8% below submarket comps ($171.8K), while the implied cap rate of 4.57% undercuts the submarket 5.28%, suggesting the buyer is pricing in execution risk or near-term lease-up rather than stabilized yield. NOI per unit of $8.3K aligns with Class A Dallas fundamentals, but the 45.0% opex ratio is lean—tight enough to raise questions about reserves or deferred maintenance on a 2014 asset. The $10.0M gap between appraised value ($70.0M) and estimated sale price ($60.0M) reinforces a value-add thesis, likely contingent on leasing uplift from the current 1.3% vacancy.

AI analysis · Updated about 2 months ago

Estimated from loan records, rental listings, and appraisal data using industry-standard assumptions.

Sale & Valuation

Est. Sale Price
$60,000,000
Sale $/Unit
$155,038
Value YoY
0.0%
Implied Cap Rate
4.57%
Est. Cap Rate
5.33%

Operating Income

Gross Potential Rent
$5,888,592/yr
Est. Vacancy
1.3%
Submarket Vac.
4.3%
Eff. Gross Income
$5,812,040/yr
OpEx Ratio
45%
Est. NOI
$3,196,622/yr
NOI/Unit
$8,260/yr

Debt & Taxes

Taxes/Unit
$4,522/yr
Est. DSCR

Based on most recent loan: $42,000,000 (Nov 2017, attom)

Submarket Benchmarks

📊

Computed from nearby properties within 3 miles of similar vintage

Submarket Cap Rate
5.28%
Property: 5.33% (+0.05pp)
Price/Unit Benchmark
$171,825
Property: $155,038 (↓10%)
Rent/SF
$2.01/sf
Financial Estimates Notes

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Property Summary

Crest at Park Central is a 387-unit garden-style multifamily built in 2014 with wood-frame construction across three stories in North Dallas, commanding a 4.0 Google rating. The property features good quality finishes—stainless steel appliances, hardwood-style flooring, 10-foot ceilings, and smart home technology—with 355K SF of net leasable area. Parking is resident-paid; water, sewer, trash, pest control, and connectivity are landlord-covered, reducing expense volatility. Pet-friendly policy with walk score of 62 positions the asset for middle-market renter appeal in a suburban Dallas location.

AI analysis · Updated 2 months ago

Property Details

Account #
007731000C0010000
Market
Dallas County, TX
Building Class
APARTMENT (BRICK EXTERIOR)
Building Style
Garden
Construction
D-WOOD FRAME
Quality
GOOD
Condition
EXCELLENT
Stories
3
Gross Building Area
385,524 SF
Net Leasable Area
355,176 SF
Neighborhood
UNASSIGNED
Last Sale
August 15, 2024
Place ID
ChIJFy9-4T8gTIYRBg0nPKxbw_c
Business Status
Operational
Enriched
3 months ago

Owner Information

Owner
EOR CREST AT PARK CENTRAL LP
Mailing Address
% EQUITY RESIDENTIAL
CHICAGO, ILLINOIS 606062624
Property Notes

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Rental Performance

Crest at Park Central is underperforming market rents across all unit types, with 1-bedrooms trading 10.8% below submarket ($1,370 vs. $1,537 benchmark) and studios at 10.3% below ($1,115 vs. $1,243). The property shows 3.6 active listings against 387 units (0.9% turnover rate), suggesting stable occupancy, though the March 2026 snapshot reveals 14 available units (3.6% availability). No current concessions are being offered, indicating the property is relying on below-market pricing rather than lease incentives to drive leasing—a defensible strategy in a declining submarket (−0.99% YoY growth) but one that will pressure NOI if rents don't recover. Recent rent events show minimal volatility in 1-bedrooms ($1,205–$1,400 range from Oct 2025–Mar 2026), suggesting pricing discipline despite market headwinds.

AI analysis · Updated about 13 hours ago
Submarket Rent Growth
-0.99% trailing 12mo
📊 Nearby properties
Vacancy Trend
Improving
📊 RentCast zip-level data
Submarket Rent/SF
$2.01/sf
📊 Nearby properties

Rent Trends

Estimated Occupancy

Estimated from listed vacancies vs total units

Asking Rent Range

Min/avg/max asking rents from property website

Available Units Over Time

Latest Scrape (Mar 20, 2026)

Rent Range
$1,130 – $1,360
Avg: $1,288
Available
14 units

Fees

Application: 75 Admin: 7 Pet Deposit: 350 Pet Rent Monthly:
🏠 5 active listings | Studio avg $1,115 (mkt $1,243 ↓10% ) | 1BR avg $1,370 (mkt $1,537 ↓11% ) | Trend: No data
Unit Beds Baths Sqft Rent Status Listed Days
1BR 1 735 $1,400 Active Oct 1 188
Oct $1,400
1BR 1 732 $1,360 Active Mar 20
Mar $1,360
1BR 1 779 $1,350 Active Mar 20
Mar $1,205
Studio 1 605 $1,130 Active Mar 20
Mar $1,130
Studio 1 574 $1,100 Active Aug 15 600
Aug $1,100
Rental Notes

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Demographics

Affordability stress in immediate submarket masks favorable broader demographics. The 1-mile radius shows a 26.3% affordability ratio—above the 30% distress threshold and 7 percentage points worse than the 3-mile and 5-mile rings—despite a median household income of $69.9K that barely supports $1.3K monthly rent. This localized weakness reflects the 1-mile area's bottom-heavy income skew: 18.8% earn under $25K, the highest concentration across all radii. However, demand fundamentals improve materially outside the immediate core; the 5-mile radius median income reaches $100.2K with only 14.0% sub-$25K earners and 25.2% earning $150K+, suggesting the property can access renter pools from affluent suburban rings to offset core-area affordability constraints. Renter concentration holds steady at 63% across 1- and 3-mile rings, providing solid occupancy depth, though declines to 59.2% at 5 miles indicates increasing owner-occupancy competition at the periphery.

AI analysis · Updated about 2 months ago

1-Mile Radius

Population
17,146
Households
7,777
Avg Household Size
2.3
Median HH Income
$69,931
Median Home Value
$410,923
Median Rent
$1,530
% Renter Occupied
63.3%
Affordability
26.3% (rent/income)
Income Distribution
<$25k $150k+

3-Mile Radius

Population
151,361
Households
65,965
Avg Household Size
2.38
Median HH Income
$85,937
Median Home Value
$409,100
Median Rent
$1,384
% Renter Occupied
63.1%
Affordability
19.3% (rent/income)
Income Distribution
<$25k $150k+

5-Mile Radius

Population
398,153
Households
173,931
Avg Household Size
2.4
Median HH Income
$100,211
Median Home Value
$447,170
Median Rent
$1,608
% Renter Occupied
59.2%
Affordability
19.3% (rent/income)
Income Distribution
<$25k $150k+

Source: US Census ACS 5-Year Estimates (2023) · 4 tracts (1mi)

Demographics Notes

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Unit Mix

Data Quality Issue: Unit mix totals 2 units against 387 property count; listings data shows only 5 units sampled (2 studios, 3 one-bedrooms). The dataset is insufficient to characterize the property's actual unit composition or rent structure. Cannot assess concentration risk, demographic alignment, or market positioning without complete unit inventory and current lease rolls.

AI analysis · Updated about 2 months ago

Estimated from 2 listed units (0.5% of 387 total)

Studio 1 units
1BR 1 units
Unit Mix Notes

No notes yet

Amenities

Pet Policy

Pet Friendly

Amenities Notes

No notes yet

Appraisal History

Appraisal Analysis: Crest at Park Central

The property is valued at $70.0M ($180.9K/unit) with flat year-over-year movement, suggesting stabilized market conditions absent recent distress. Land represents 22.8% of total value ($15.9M), indicating limited redevelopment upside—the 2014 vintage mid-rise is well-capitalized and unlikely a teardown candidate. Single appraisal snapshot limits trend analysis; historical comparables needed to assess whether $180.9K/unit aligns with Dallas market pricing or reflects localized supply/demand dynamics.

AI analysis · Updated 2 months ago
Year Total Value Change
2025 $70,000,000 +0.0%
Appraisal Notes

No notes yet

Google Reviews

Maintenance excellence masking systemic operational failures. The property has recovered from a 3.2 rating six months ago to 4.0 today, driven entirely by recent 5-star reviews praising a specific maintenance team (Keylon, Francisco, Alberto). However, the underlying 1-star cohort (100 of 547 reviews, 18.3%) reveals persistent management dysfunction: emergency line inaccessibility, slow front-office response times, security lapses (homeless encampments), and aggressive parking enforcement. The data suggests management hired competent maintenance staff to address operational optics, but this masks unresolved issues in leasing compliance (predatory break-lease fees), emergency protocols, and property security. The 4.0 rating is operationally fragile—dependent on one maintenance team's tenure—and does not support investment confidence given the frequency of emergency response failures and resident safety concerns.

AI analysis · Updated 9 days ago

Rating Distribution

5★
367 (68%)
4★
42 (8%)
3★
15 (3%)
2★
17 (3%)
1★
100 (18%)

541 reviews total

Rating Trend

Reviews

Colin Shalomov ★★★★★ Feb 2026

Keylon and Francisco were outstanding. They handled three work orders within minutes; they were in and out, efficient, and extremely professional.
They communicated clearly, worked with urgency, and still managed to be personable and respectful the entire time. It felt seamless.
More than just maintenance, they were genuinely great company while getting everything done right. That kind of service really stands out and is greatly appreciated.

“Quality is never an accident; it is always the result of intelligent effort.” — John Ruskin

Gareth Neckles ★★★★★ Feb 2026

The maintenance team here is definitely on point. Within 24hrs your maintenance request is taken care of. They won’t fix the situation and leave, they also inform you of what’s happening and are respectful.

My maintenance guys were Keylon & Francisco 💪🏾

Owner response

Gareth, Thank you for sharing your positive experience with our maintenance! Our team is dedicated to keeping everything running efficiently and addressing any concerns as quickly as possible. Please feel free to reach out if there’s ever anything we can assist with.

Brenna Legate ★★★★★ Feb 2026

Keylon and Francisco fixed my AC. They were very quick and super nice!

Owner response

Brenna,Thank you for your kind words about our team! We’re so glad we could assist you and make your experience a positive one. Providing exceptional service is always our priority.

Flora Nyirongo ★★★★★ Feb 2026

Thank you Keylon the maintenance guy, he’s very communicative and proffesional.

Owner response

Flora, Thank you for sharing your positive experience with our maintenance! Our team is dedicated to keeping everything running efficiently and addressing any concerns as quickly as possible. Please feel free to reach out if there’s ever anything we can assist with.

Angela Barbee ★★★★★ Feb 2026

Looking to nest in a great spot in Dallas? Crest at Park Central is the place! The staff are amazing - warm, intentional, professional, and truly care about the residents and the property. The grounds are always well-kept and cleared of fallen leaves, trash, and debris. I have never even smelled dog poop though I see people walking their dogs daily. If you have a maintenance issue, they attend to it quickly and effectively. I can't recommend Crest enough! Very happy living here.

Owner response

Thank you for the wonderful feedback, Angela! It truly means a lot to have our residents share their positive experiences. Resident satisfaction continues to be our top priority and we're thrilled to see that reflected in your experience here at Crest at Park Central Apartments.

Showing 5 of 541 reviews Load more
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Data Sources

Apify Google Places (Scraper)
Last updated: Feb 26, 2026 9 fields
Sources Notes

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